Toronto, ON – Today, ECHLO, the echo and alias side project of Chloe Charles – the Award-winning orchestral electro soul singer who has been lauded by the widest possible range of media including Noisey , Billboard , CBC q , Rolling Stone , Now Magazine and The Times (UK) for her musical adventurousness, and adored for “weaving the same sort of genre-oblivious musical magic that had people fawning breathlessly over Leslie Feist” by the Toronto Star – releases her debut Echolocation album. ECHLO is the echo of Chloe Charles’ past, looking to start over, only keeping the echoes of the lessons learned and leaving the pain and mistakes behind. The uncompromising tenacity of her work is informed by her Trini-Canadian background, being a black female in Toronto’s music scene which is essentially a boy’s club, fighting to be heard.
Listen to the album here
The album’s title Echolocation refers to the desire to connect to a new audience. Breaking free of the past, ECHLO takes more liberties in its unflinching storytelling and sidestepping sonic signifiers tying it to any specific genre. Naked and daring, ECHLO places a new focus on intent, imbuing subversive social critique into her compelling modern pop gleaning from R&B and electronic explorations. On the transition, Charles divulges, “Much like an echo the delay after the direct sound, this is the embodiment of who I am and it took a long time to get there.” The haunt that remains of her echo is the most genuine form of expression, darker and truer.
Reflecting the concerns of her generation, there is a defiant rejection society’s systematic conventions, offering a sharp critique of the accepted political, social, and economic principles that hold us captive. Departing from the autobiographical song writing approach, ECHLO is determined to push back against the expectations of an all-too-often inhumane society; with stories of her experimentation with polyamory, anti-establishment tales that some might consider conspiracy, the inability to commit to one love, and the belief that mental illness is a sane response to a sick society.