Extraordinary Turnout Underscores ESSENCE’s Engagement of Black Women around Community, Culture and Content
NEW YORK, July 9, 2018 /PRNewswire/ — The 2018 ESSENCE Festival® presented by Coca-Cola® attracted more than 510,0000 attendees to New Orleans this Fourth of July weekend, marking one of the largest gatherings in the event’s 24-year history. For the first time ever, all three nights of the ESSENCE Festival concert series at the Louisiana Superdome sold out. The extraordinary turnout underscores ESSENCE’s engagement of Black women around community, culture and content – which was brought to life in innovative ways at the annual celebration.
“This extraordinary gathering of nearly half a million attendees–on the eve of the ESSENCE Festival’s 25th anniversary–speaks to the unmatched convening power of our culture,” said Michelle Ebanks, President, Essence Communications. “As one of the country’s largest curated live experiences, the ESSENCE Festival engages Black women globally—through a truly unique celebration of culture, connection to community and access to content that inspires and empowers.”
The annual 4-day Festival, which took place July 5-8, features entertainment, empowerment, and cultural experiences during the day and a state-of-the-art concert series with the world’s best performers each night to comprise a one-of-a-kind curated content experience:
For a full recap of all the exciting moments from the 2018 ESSENCE Festival, visit ESSENCE.com and log in to the ESSENCE Festival News Center for photo and footage highlights. Images of Janet Jacksoncan be requested via Getty Images.
The 2018 ESSENCE Festival is executive produced by ESSENCE Festivals LLC, a division of ESSENCE Communications Inc. (ECI), and produced by Solomon Group. GeChar is the executive producer of the 2018 ESSENCE Empowerment Experience.
Sponsors of the 2018 ESSENCE Festival include presenting sponsor Coca-Cola and major sponsors AT&T, Ford, McDonald’s, State Farm and Walmart.
About Essence Communications Inc.
Essence Communications is the number one media company dedicated to Black women and inspires a global audience of more than 15 million through diverse storytelling and immersive original content. With a multi-platform presence in publishing, experiential and online, ESSENCE encompasses its signature magazine; digital, video and social platforms; television specials; books; as well as live events, including Black Women in Music, Black Women in Hollywood, Street Style and the ESSENCE Festival. Essence Communications is owned by Essence Ventures, an independent African-American owned company focused on merging content, community and commerce to meet the evolving cultural and lifestyle needs of women of color.
SOURCE Essence Communications Inc.