Alkaline’s New Rules Festival Set for London’s OVO Arena Wembley in April 2025
LONDON, UK — Renowned Jamaican dancehall artist Alkaline and New Era Productions have officially announced that the highly anticipated New Rules Festival will be held at the OVO Arena Wembley in London, United Kingdom, on April 17, 2025.
The event marks Alkaline’s return to the UK after an eight-year hiatus, and fans of the dancehall sensation are gearing up for what promises to be a groundbreaking performance at one of London’s premier venues. Dubbed a landmark occasion for the genre, the New Rules Festival will further cement Alkaline’s global influence in reggae-dancehall.
“This has been in the works for some time now,” said Alkaline. “I know my fans in the UK have been waiting a long time, and now the date is locked. So, get your tickets.”
The festival, which has gained international recognition since its triumphant return to Kingston, Jamaica, in 2022, has captured the attention of fans across the United States, Canada, Europe, Africa, and beyond. Kereena Beckford, Alkaline’s manager, highlighted the significance of the event, stating, “Alkaline’s brand and the demand for the New Rules Festival are undeniable. When we analyse the fan base, which is expanding globally, there is a clear appetite for culturally significant and wholesome entertainment experiences. New Rules Festival provides the market with that.”
Alkaline’s Trailblazing Career
Alkaline, widely regarded as one of the most successful independent artists in reggae-dancehall, has achieved remarkable milestones over the past decade. His music consistently tops digital streaming platforms and charts worldwide, securing his place as a global ambassador for dancehall.
Spotify named Alkaline the face of its ‘Back A Yard’ playlist during the streaming platform’s 2021 expansion into over 80 countries. The playlist featured top Jamaican dancehall tracks, with Alkaline’s music leading the pack in streams and pure sales during its debut week.
His recent successes include receiving a BPI Silver certification for his collaboration with WSTRN on the track Txtin’, showcasing his ability to cross musical boundaries. Additionally, Alkaline made history as the face of Givenchy’s 2023 Summer Collection campaign, merging his influence in music and fashion.
Tickets and Sale Information
The New Rules Festival is expected to sell out quickly, with tickets officially going on general sale on Friday, November 22, 2024, at 10:00 AM (GMT) via Live Nation. Mastercard holders in the UK will have access to Preferred Tickets during the sale, offering fans added benefits for this must-see event.
For ticket purchases and additional event details, fans can visit www.livenation.co.uk and www.priceless.com/music.
A Dancehall Icon Returns
As fans eagerly anticipate Alkaline’s return to the UK stage, the New Rules Festival 2025 promises to be a celebration of dancehall music, culture, and its global appeal. Fans are urged to mark their calendars and secure tickets early to witness this unforgettable event.
