Arthur Guinness Day is here! The event, which has attracted thousands over the years, will feature some of the biggest and hottest acts in entertainment today.
This evening’s line-up boasts Busy Signal, Aidonia, Tarrus Riley, I-Octane, Bunji Garlin, and Fayann Lyon.
Arthur’s Day is a remarkable global celebration of people who make bolder choices, people like Arthur Guinness, the founder of the stout, who was a major philanthropist.
Plans are all set for yet another successful affair, according to Racquel Nevins, brand manager, Guinness.
“The venue layout, décor and set-up have all been finalised and consumers can expect to have a grand time,” Nevins said.
“As protocol, the AGD event will commence with a toast in memory of Arthur Guinness. This will take place at the same time as the AGD celebrations across the world. It is a seminal part of the celebrations,” Nevins added.
The simultaneous toasts drive a sense of global cohesion and carry the same sentiment at all events.
“Team Solutions, through the Arthur Guinness Day Celebration, has always produced a unique venue set-up and, as usual, we are working along with the team at Guinness Jamaica to increase the ‘wow factor’ of our execution. With this being our fourth year on board for this huge celebration, we all are working diligently and creatively in efforts to raise the bar of the Arthur Guinness Day Concert,” shared Martin Lewis of Team Solutions.
“In Jamaica this year, the focus has been widened to celebrate those Jamaicans who have dedicated their lives in the service of others. We have narrowed it down to three projects that benefit Jamaicans and Jamaica. These winners will get funding to expand or continue their programmes in their communities,” Nevins explained.
The projects chosen all complied with several requirements, according to Nevins, including a positive impact on the community or nation, a clear definition of success, potential to make a meaningful change in the long run, fundraising abilities, and elements of originality.
The projects will be funded by the Arthur Guinness Fund, an internal programme established in 2009 to further the philanthropic legacy of Arthur Guinness and support social entrepreneurs in creating job opportunities for young people who, in Jamaica, are the highest unemployed cohort in the workforce.
The winners will be announced at the Arthur Guinness Day Concert later this evening.