December 22, 2020 | Marie Diven |
Rising stars with powerful stories get showcased in Audiomack’s new “Hold a Medz” Instagram series. The impressive line-up curated by Audiomack’s director of Reggae and Afrobeats, Tanya Lawson, debuted in early December as an opportunity to give Caribbean talent more exposure worldwide. Week one kicked off with Shaneil Muir, and episode two featured Rytikal, and three, Runkus.
EastSyde Records recording artist Rytikal is already popular in his home country Jamaica. He’s regarded as up-next from the label that also helped the career of the sensational Skillibeng, and Dancehall Mag even heralded Rytikal as a new trendsetter in dancehall. His influences include Bounty Killer, Beenie Man, and Vybz Kartel, with mega energy inspiring bravado. He has also teamed up with a current Jamaican superstar for his next track, which he recently teased on his Instagram [@rytikalmusic].
Fellow Jamaican Runkus has always been destined to live the life of a music star. His music is influenced by fusing the conscious Rastafarian lifestyle, the enigmatic essence of music, and the authentic dancehall message of strength in self-expression. Runkus @runkusinno has a unique style that is complemented by his obsession with creative lyrics and engaging delivery. Notable performances and collabs with some of the biggest names in the business like Chronixx, Jah9, Kymani Marley, Sizzla, the Skints, and Determine, have helped solidify his staying power.
Audiomack delivers a user-friendly experience for fans, musicians, and industry professionals. The platform has an extensive reach and showcases a plethora of musical genres and cultures. Moreover, the company provides free education and music branding resources to artists whose countries may not offer similar services, such as the Caribbean islands.
Marie Driven is a managing partner with PlaybookMG.