Canadian News

Aurora is the Lead Partner at AfroChic 2018

TORONTOJuly 4, 2018 /CNW/ – AfroChic is pleased to announce that Aurora Cannabis Inc. (“Aurora“) will be the lead partner and exclusive cannabis brand at AfroChic 2018, Toronto’s annual community celebration of Afro-Caribbean music, visual art, fashion and culture. Now in its 8th year, AfroChic will take place over two days for the first time, July 14-15, and feature headliner DJ Lo Down Loretta Brown, aka Ms. Erykah Badu, along with a lineup of Toronto artists including Shi Wisdom, 11:11, Jayd Ink and more.

“We’re thrilled to partner with Aurora to celebrate this milestone year for AfroChic, and to continue to showcase our community’s top talent to Toronto,” says the festival’s Executive Producer, Amoye Henry.

The festival begins Saturday, July 14th with music performances at The Carlu and continues Sunday, July 15th with a live, intimate Q&A with Ms. Erykah Badu and special guests at the Globe and Mail Centre. In partnership with Aurora, the theme for this year’s festival is “Activated Healing” and the venues will be transformed into a rainforest oasis for the ultimate healing and growth-inspired weekend.

“Aurora is passionate about the arts and we are committed to supporting Canada’s creative communities,” says Paula Whitmore, Director, Partnerships & Events, Aurora Cannabis. “We are delighted to support AfroChic 2018 because this multi-disciplinary arts festival is such a wonderful representation of the beauty, strength and diversity of Toronto and its vibrant Afro-Caribbean community.”

The festival is also sponsored by TD Ready Commitment, Factor Music and SoCan. Tickets can be purchased for two days or each individual day. For more information about ticket sales and for the latest news about the AfroChic Festival®, visit

About AfroChic
The AfroChic Cultural Arts Festival is a multi-disciplinary annual event which highlights young and emerging talent from Canadians of African descent through visual arts, fashion, and music.

About Aurora
Aurora is a Canadian cannabis company that’s redefining the thriving cannabis space. As one of the world’s largest federally licensed, medical cannabis companies, Aurora is committed to providing its patients with the highest standard of product quality, customer service and affordable pricing, while removing barriers to access. A progressive leader, using innovative technologies and state-of-the-art facilities, the company cultivates and produces exceptional, high quality, safe medical cannabis for the global market. Its growing constellation of subsidiaries and strategic partners provides global reach, product choice and first-class delivery. Find out how Aurora is helping shape the future of cannabis at

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