April 30, 2021 |Janice Young|
Noted industry player Camar Flava is reveling in the fact that his new project Choco Loco is gaining the needed traction in the Dancehall space. The track was produced by Camar for his Block 17 Productions imprint alongside Mario C of 3rd Dimension Music.
Originally released in November of last year, the track recently garnered a remix and video with popular West Indies Batsman turned artiste Chris Gayle. Camar thought that this was the right move for the already buzzing single; as Gayle not only shares the love of the theme of the track but is also making moves in the music industry globally.
“Chris Gayle is an international brand so adding him to the remix will only open Choco Loco to new markets like India where he is currently trending musically. Also the UniverseBoss genuinely liked the song and even works out to it as part of his playlist long before we added him to the track,” Camar explained
Choco Loco pays homage to black women globally of all shapes, shades and sizes. The unique way of highlighting the black woman is undoubtedly one of the reasons the track is trending on platforms like TikTok worldwide..
The video filled with beautiful black women could be another reason the track is a fast riser. The visuals shot in St James Jamaica was directed by Alex ‘The Ghost” Simpson and Kevaughn Nash.
“I’m overwhelmed at the love and respect I’ve been receiving for this track, from its original release to now the remix. Once persons hear Choco Loco i know they will love it because it has that infectious, catchy vibe about it, you can’t help but move,” Camar Flava added
The colorful visuals for Choco Loco can be seen on Camar’s Vevo channel on YouTube. The artiste is currently working on an EP called Afro Dancehall Project.
Janice Young is the PR Director, Event Coordinator and Advertising Consultant StreetCred Jamaica.