Toronto, ON – On Wednesday November 28th, Crystals As Crowns, a groundbreaking black youth resilience media campaign launches in Toronto. Crystals As Crowns is a multi-tiered, mixed media storytelling and cultural arts campaign seeking to reduce negative conceptions of self and low self-esteem among black and racialized youth by presenting empowering imagery of youth in control of their futures and rooted in a self-determined imagination, the “Crystal Mind.”
Featuring videos directed by Hyghly Alleyne (The Weeknd / XO) this campaign highlights 10 youth influencers from 10 diverse communities across the GTA (including Jamestown, Rexdale, Black Creek, Jane-Finch, Chester Le, Flemingdon Park, Crescent Town, Mount Dennis, Kingston-Galloway, Crown Point and Jamesville) and Hamilton and highlights their stories of resilience and how they’ve overcome barriers and life challenges.Through poster ads on the TTC, social media videos and radio PSAs, this campaign will reach over 32,000 black youth in the GTA and Hamilton and over 530,000 people across Ontario.
Watch sample campaign video featuring Lola Bunz here
Crystas As Crowns is presented by Stolen From Africa / Volé D’Afrique, a national, non-profit arts education organization based in Toronto that promotes the cultural and historical awareness of the African Diaspora through arts-based activities and educational resources. Since 2004, SFA has propelled itself from a grassroots youth-led organization into a globally recognized brand in Jamaica, South Africa, Ghana, the USA and Russia.
Media Launch Event Info:
Venue: Nia Centre for the Arts (524 Oakwood Ave – near Vaughan Road)
Date: Wednesday, November 28th, 2018
Time: 6:00 – 8:00 pm (dinner at 6pm, press conference at 7pm)
Music: Provided by Roots Redemption