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Toronto, ON – January 18, 2019: The Dominican Republic Tourism Board will be showing Canadians that Mondays aren’t so bad with its ‘Beat the Winter Blues’ event on Monday, January 21st – the day that is commonly known as Blue Monday or the most depressing day of the year. With live musical performances, tons of giveaways and a contest, the event is designed to chase away winter and immerse Canadians, for a few hours, in the beautiful culture of the Dominican Republic. One lucky participant at the Beat the Winter Blues event will win a trip for two to Puerto Plata, Dominican Republic. Participants can also enter the online Beat the Winter Blues contest for a chance to win a trip to Puerto Plata. 
Back for its third year and in association with CBC, the event will be free to the public and hosted in three Canadian cities: Toronto, Montreal and Vancouver. Toronto will feature two events, one in the PATH and one at Yonge-Dundas Square. In Toronto and Vancouver, a 30-foot vacation pod fitted with real palm trees, heated lamps and virtual reality screens that projects 360 degrees of video footage will be featured to give participants a vivid tropical experience. In Montreal, people can escape from the cold streets and unwind at a tropical beach bar and lounge. 
“The Dominican Republic is a sought-after destination for its warmth, hospitality and rich culture and we want to bring that warmth to Canada and show Canadians there is a lot to be celebrated even in the cold weather,” said Abdalah Castillo, Chair of the Dominican Republic Tourism Board Canada. 
The events will take place from 6 a.m. to 5 p.m. at:
  • Yonge-Dundas Square, Toronto – Southeast corner of Yonge Street & Dundas Street East
  • Royal Bank Plaza PATH, Toronto – 200 Bay Street, Concourse Level
  • Complexe Desjardins, Montreal – 150 Saint-Catherine Street West
  • West Cordova Street, Vancouver – 555 West Cordova Street, Impark Lot 531, next to Waterfront Station
For more information about the Beat the Winter Blue contest, please visit:
About the Dominican Republic
The Dominican Republic’s first tourist was Christopher Columbus in 1492. Rich in history, the DR has developed into a diverse destination offering both Dominican and European flavours to more than 800,000 Canadian visitors each year. Named #1 Golf Destination in Caribbean & Latin America by the International Association of Golf Tour Operators, the DR boasts 26 designer golf courses, upscale resorts, pristine nature, and sophisticated cities and quaint villages filled with warm Dominican people. The DR features some of the world’s best beaches, fascinating history and culture, and is a chosen escape for celebrities, couples and families alike. 
News releases, images and the press kit also can be accessed from the official DR Ministry of Tourism website:

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