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Donovan White

KINGSTON, JAMAICA – February 2, 2021 – Jamaica is inspiring some traveller wanderlust this winter season with the launch of a new #MissingMyJamaica Instagram Sweepstakes. Debuting today, February 2 and lasting for two weeks, the Jamaica Tourist Board and a selection of North American lifestyle influencers are asking fans to share their favourite memories of the destination for a chance to win a trip for two.

Jamaican-American singer and songwriter Sean Kingston, Caribbean travel expert Sarah Greaves-Gabbadon, Food Network Chopped Champion and Culinary Ambassador for Miss Lily’s, Chef Andre Fowles, and Canadian rapper and producer Kardinal Offishall are just a few of the celebrity partners who will be posting fond memories of their beloved island and encouraging their followers to do the same.

Instagram users can enter the giveaway by posting a photo or video of their own favourite Jamaica memory to their Instagram feed using the #MissingMyJamaica hashtag in their caption. Entrants must have a public profile and are also required to complete the entry form at

“We have been confined at home for a long time and many of us are missing the little things about travelling that leave us with indelible memories,” said Donovan White, Jamaica’s Director of Tourism. “Whether it was an early morning walk along Negril’s Seven Mile Beach with the sound of crashing waves, or the smell of jerk chicken charring over pimento wood that made your mouth water, or the feeling of elation the first time you conquered Dunn’s River Falls, #MissingMyJamaica invites people to reminisce about the good times they’ve had on the island. It is a reminder that when our followers are ready to travel again, Jamaica will be ready to welcome them.”

One winner will receive a prize trip for two to Jamaica including round-trip airfare and a three-night all-inclusive stay at the Royalton Negril Resort & Spa. Entries must be submitted by 11:59 p.m. EST on Monday, February 15, 2021.

The sweepstakes is open to legal residents of Canada (excluding Quebec) and the 48 Contiguous United States (including DC) who have the age of majority in his or her state, territory or province of residence as of the time of the sweepstakes start date. Visit to view the official sweepstakes rules and entry requirements.

To participate, be sure to follow the hashtag #MissingMyJamaica and keep an eye on the @VisitJamaica Instagram accoun

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