November 30, 2022 | By Colin O. Jarrett |
Between January and October 2022, farmers in Jamaica sold just under 125 million dollars of produce through the tourism Agri-Linkages Exchange (ALEX) online platform.
Tourism Minister Edmund Bartlett who made the disclosure on November 23, said the project continues to be beneficial to the 1,200 farmers and 247 buyers who are registered on the platform.
ALEX, which is a joint initiative of the Ministry of Tourism, through the Tourism Enhancement Fund and the Rural Agricultural Development Authority, is the first online platform of its kind in the country. It brings hoteliers into direct contact with the farmers and, in turn, reduces leakages and helps Jamaica retain more of the economic benefits of tourism.