Other initiatives include: “HBCULove,” powered by #DreamInBlack offering consumers the ability to test their HBCU knowledge celebrating culture and showcasing the impact and love of HBCUs. Encouraging #DreamInBlack power of possibilities, the HBCULove Tour will celebrate the black college tailgate experience, taking place at SpelHouse and Celebration Bowl events in Atlanta this fall. On-site activations will include AT&T Lounge outfitted with an interactive photo-booth and branded experiences.
All challenges and experiences will be amplified via One Solution’s multimedia and culturally driven portfolio: GlobalGrind.com, HelloBeautiful, and MadameNoire platforms; Reach and Radio One digital and radio platforms, and TVOne as an advertising destination for everything Black culture.
The ultimate call to action is “When you #DreaminBlack you #Levelup.” For more information, visit https://globalgrind.cassiuslife.com/category/hbculove/.
ABOUT ONE SOLUTION
One Solution, is Urban One’s award-winning branded solution division at the only fully-integrated Black media company in America. They develop innovative brand-relevant initiatives that are grounded in black culture and nuances. One Solutions overall goal is to enhance a brand’s level of engagement with its audience while providing a higher level of visibility and reach. By tapping into consumers from a cultural perspective rooted in heritage and ethnic influences. One Solution can reach and touch their audience in an authentic way via Urban One media and programs.
SOURCE One Solution