Red Stripe Wins Round … As US Judges Throws Out Case Against Beer Company

The indigenous Red Stripe maintains it’s stripes as a judge in the USA dismissed a case brought against the beer giant from a “trouble maker” who claimed that Red Stripe was engaged in “misleading advertising” when the company gave the impression that Red Stripe contained properties that would render it “indigenous” to Jamaica.

The company argued that this was not so as this impression was never communicated or implied. The judge sided with Red Stripe.

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Misleading advertising is a serious offence in the United States and other civilized countries where consumer protection is given priority and the consumer are viewed as kings and queens.

See further upcoming stories on Red Stripe re local Cassava input.

Hopeton O’Connor-Dennie is Senior International Correspondent & Photojournalistt for Vision Newspaper Canada.