Ruto Highlights Kenya’s Investment Appeal at U.S.-Kenya Business Roundtable
New York, USA — Kenyan President William Samoei Ruto emphasized the country’s growing appeal as a prime destination for international trade and investment during the U.S.-Kenya Business and Investment Roundtable held at the Westin Hotel, New York. The high-profile event attracted key business leaders, policy influencers, and stakeholders interested in expanding economic ties between Kenya and the United States.
During his address, President Ruto outlined the steps Kenya is taking to create a more favorable business environment for foreign investors. “We are enriching our policies and the legal framework to better meet the needs of international investors,” Ruto said. He highlighted Kenya’s educated workforce, abundant renewable energy resources, and ongoing efforts to improve its business climate as key factors in the country’s economic potential.
We are enriching our policies and the legal framework to better meet the needs of international investors. An improved business climate, combined with our country’s properly-educated workforce and abundant renewable energy resources, makes Kenya the ideal destination for trade… pic.twitter.com/MEMpcwVBhR
— William Samoei Ruto, PhD (@WilliamsRuto) September 23, 2024
The roundtable featured a distinguished group of participants, including Florizelle Liser, President and CEO of the Corporate Council on Africa (CCA), John Olajide, Chairman of the CCA, and Jas Bedi, Chairman of the Kenya Private Sector Alliance (KEPSA), among other influential figures. The discussions centered on exploring opportunities for collaboration, trade, and investment across various sectors, from energy to technology and infrastructure.
President Ruto also expressed confidence in Kenya’s renewable energy capacity, citing the nation’s commitment to green energy as a crucial draw for investors. “An improved business climate, combined with our country’s properly-educated workforce and abundant renewable energy resources, makes Kenya the ideal destination for trade and investment,” Ruto posted on his social media account following the event.
This gathering is seen as part of a broader push by Kenya to strengthen ties with U.S. businesses and attract investments that will contribute to its long-term economic growth. Participants at the roundtable expressed optimism about Kenya’s potential, especially in sectors like clean energy, digital technology, and manufacturing.
Kenya’s government has been proactive in creating avenues for investment, with an emphasis on ease of doing business and fostering partnerships that align with the nation’s Vision 2030 development agenda. With Ruto at the helm, the administration is determined to position Kenya as a gateway to the African market and a hub for innovation and sustainable growth.
The U.S.-Kenya Business Roundtable marks another step in bolstering the economic relationship between the two nations, with a shared commitment to creating mutually beneficial opportunities in the global market.