TORONTO, ON (June 16, 2020) – A new tourism marketing campaign created by Saint Lucia Tourism Authority, the Ministry of Tourism and the Government of Saint Lucia kicks off with ‘She is Saint Lucia… Let Her Inspire You’, a video inspired by the fact that Saint Lucia is the only country in the world named after a woman. The video can be viewed at stlucia.org/SheIsSaintLucia.
As one of the international marketing components of Saint Lucia’s phased COVID-19 responsible reopening plan, the campaign targets all of Saint Lucia’s key international and regional tourism markets through various marketing initiatives.
Millions of consumers will be reached through social media, digital marketing, and dedicated e-blasts. The campaign’s thoughtful approach highlights Saint Lucia’s most appealing selling points, including its positioning as a vacation destination where natural beauty abounds.
The heartwarming tone of the 90-second ‘She is Saint Lucia…Let Her Inspire You’ conveys the beauty of the island with stunning aerial visuals of the majestic Piton mountains, ocean waves lapping on the shore and the lush rainforest.
As the world gradually reopens in the wake of COVID-19, travelers are beginning to seek vacation escapes,” said Minister of Tourism Honourable Dominic Fedee. “Our new tourism marketing campaign is an opportunity to highlight both our responsible reopening and the inspirational spirit of Saint Lucia, as we implement policy that allows us to coexist with COVID-19.”
The Honourable Minister of Tourism added, “Utilizing striking visuals and a message that illustrates how Saint Lucia can be a calm and relaxing harbor, ‘She is Saint Lucia…Let Her Inspire You’ gently reminds travelers that we offer the natural treasures and renowned culture that they seek. This is one stage of an overall plan to remind the world about our renowned beauty and the care Saint Lucia has taken in getting ready to carefully welcome visitors back with open arms. As we diligently work to jumpstart our hospitality industry and support our local citizens who depend on tourism for their livelihood, our efforts to build back our tourism industry will be ongoing.”
Saint Lucia has been waiting as the world paused, warmly offering reminders of precious experiences yet to come. An excerpt of the ‘She is Saint Lucia…Let Her Inspire You’ video message as told in a female voice:
For a time when her sun can kiss the cheeks of your loved one
And her stars can twinkle in her honeymoon skies
When her earthly embrace will reassure, and calm your soul
And her unique view can change your whole perspective
The borders of Saint Lucia officially opened to international travelers on June 4, 2020 as part of Phase One of the responsible reopening plan. More information about Saint Lucia’s COVID-19 response, including live updates about safety protocols and what travelers should expect as the phased reopening continues, can be found at www.stlucia.org/covid-19.