March 4, 2021 | Andrew Ricketts |
The island of Saint Lucia in the Caribbean is the only sovereign nation in the world to be named after a woman. Moving the needle forward and celebrating International Women’s Day on March 8th, the Saint Lucia Tourism Authority (SLTA) is amplifying the “She is Saint Lucia” campaign with an inspiring video tribute in a continued effort to spotlight Saint Lucian women around the world. The campaign’s landing page stlucia.org/IWD showcases the women, in addition to dedicated social media posts on @TravelSaintLucia from March 1st – 8th, 2021.
Saint Lucia was named after Saint Lucy of Syracuse, a name bestowed upon the country under French rule. In addition to being the only country named for a woman, Saint Lucia also is known as “Helen of the West Indies.” Saint Lucia’s independence was won after multiple battles for control between the French and British. The nickname was earned after a British historian compared Saint Lucia to Helen of Troy’s Greek mythological character because she, too, mobilized an entire Navy.
The “She is Saint Lucia” campaign has been enhanced for International Women’s Day to raise awareness for Saint Lucian women excelling in their fields. People from coast-to-coast-to-coast are encouraged to use the hashtag #SheisSaintLucia to name, honour and celebrate women in their lives and communities whose work and impact inspire them.
The Saint Lucia Tourism Authority has compiled a video tribute to Saint Lucian women as a source of inspiration, symbolizing that every piece of her is Saint Lucia. She will feed your creativity with flavors gathered from the earth, the sea, and distant countries.
The video features fourteen (15) Saint Lucian trailblazing women in Canada, the United States, United Kingdom, and Saint Lucia. The video includes television personality Traci Melchor; businesswomen Karlyn Percil; Chef Victoria Alexander of Ti KayLa Foods; author and motivational speaker Loverly Sheridan; Natalie John of Dreamy Weddings; Early Education specialist Laura Henry-Allain MBE; broadcaster Brenda Emmanus; Team Great Britain Sprinter, Imani-Lara Lansiquot; Agriculture Development, Keithlin Caroo; Bay Gardens General Manager, Waltrude Patrick; Saint Lucia’s Chief Medical Officer, Dr. Sharon Belmar-George; Registered nurse, Julietta Frederick; Inflight supervisor, Daina Lambert; Pilot, Liz Jennings Clark; and Barefoot Holidays, Erwin Louisy.
“International Women’s Day is a time to recognize the outstanding achievements and contributions of Saint Lucian women that are shaping the world,” said Honourable Dominic Fedee – Saint Lucia’s Minister of Tourism.
“As the only island named after a woman, our destination tag line is ‘Saint Lucia, LET HER INSPIRE YOU.’ The brand ethos is built on inspiring visitors through ‘her’ experiences. Whoever comes to her land will collect sensorial memories that will continue to spark creativity for a lifetime.”
About Saint Lucia: One of the Windward Islands of the West Indies’ Lesser Antilles, Saint Lucia is nestled halfway down the Eastern Caribbean archipelago. Saint Lucia is known for its natural beauty and diverse attractions, including the signature Piton Mountains (a UNESCO World Heritage Site), a tropical rainforest, the highly-Instagrammed mud baths at Sulphur Springs Park, and the world’s only drive-in volcano. Saint Lucia continues to inspire wanderlust with five brand-new custom Augmented Reality (AR) Filters to transport users on a virtual experience on Instagram inspired by Saint Lucian culture, heritage, and popular island adventures. Culturally rich offerings include the bustling marketplace in Castries’ capital, quaint coastline fishing villages, and internationally inspired cuisine. Saint Lucia’s wide range of accommodations includes five-star hotels, all-inclusive resorts, intimate inns, and value-oriented properties. The destination also offers world-class cruise and yachting facilities. The island is continually recognized as one of the leading wedding and honeymoon destinations worldwide. The Saint Lucia Tourism Authority is the official destination marketing and promotion organization for Saint Lucia.