Boss Lady Entertainment Founder to Oversee Full Portfolio of Business Ventures and Investments.
LOS ANGELES, June 9, 2021 /PRNewswire/ — American music artist, actor, record producer, DJ, media personality, and business mogul Snoop Dogg today announced the official appointment of Shante Broadus to his executive team as his official manager. As a serial entrepreneur and philanthropist, Shante oversees Boss Lady Entertainment (BLE) and began her career by managing the early part of her husband, Calvin Cordozar Broadus Jr., aka Snoop Dogg’s career.
In her new role, Shante will bring her vast, multi-dimensional expertise to expand Snoop Dogg’s existing ventures, as well as cultivate and fortify all upcoming partnership deals across the cannabis, spirits, gaming, music, brand partnerships, touring, licensing and TV/film space. Additionally, Shante will oversee the media arm of Snoop Dogg’s empire, diGGital doGG – home to exclusive mobile apps, video games and a proprietary animation pipeline.
“The industry at large is seeing a major shift in more representation of Black women in key executive roles. I am excited to enter this official position, helping to further expand Snoop’s wide-ranging empire,” said Shante. “I have been by Snoop’s side for over two decades so together with the rest of the team, our goal is to strengthen Snoop’s legacy as a brand with the loyalty and trust of our guidance that has made Snoop who he is today.”
Upcoming projects under Shante’s leadership include: Mt. Westmore, Snoopermarket, Snoop Dogg’s Triller Fight partnerships, the Snoop Youth Football League, Snoop’s highly anticipated summer tour and more. She will also be coming out with her first book, “Paid the Cost to be the Boss Lady.” Together with an established NYT-bestselling author as her guide, the memoir will chronicle her life in the public eye and all the lessons she has learned along the way.
“Shante has been guiding my career behind the scenes from day one,” says Snoop. “She has always been my final gut check with all my decisions, and I wouldn’t be where I am today without her. I am grateful to have her as my official manager, helping to build the Snoop Dogg empire together.”
In addition to her chief management appointment, Shante oversees operations for The Compound (a Los Angeles music recording, production, and events space) frequented by artists such as Nipsey Hussle, Kendrick Lamar, Cardi B, Wiz Khalifa, Nelly, Snoop Dogg, and many more while serving as a home to events like the annual Cedars Sinai Sports Spectacular, the ADIDAS Rookie Symposium, and others. Shante is also the CEO of Boss Lady Spirits, which debuted with “Indoggo Gin” in September 2020 and has served as producer on several films and television projects, including the 2012 Snoop documentary, Reincarnated.
Together with Shante, Constance Schwartz-Morini and Georgie Moskowitz, from SMAC Entertainment, have supported Shante in her endeavors managing Snoop. Additionally, Constance has worked with Snoop and Shante in multiple capacities for the last twenty years. Rounding out the rest of the management team are the following Doggystyle Records’ team:
SOURCE Snoop Dogg