Campaign Encourages Millions of Americans to Join Together and Stay the Course to Stop the Spread of COVID-19
NEW YORK, May 4, 2021 /PRNewswire/ — Got COVID-fatigue? Tired of wearing masks, washing your hands, using antiseptic wipes and gels, keeping your distance from people? Anxious to start doing some of the things you stopped doing because of the pandemic? Well, don’t let your guard down just yet.
Celebrities, sports figures and influencers join The Cura Foundation’s “Unite to Prevent” global awareness public service campaign to encourage everyone to stay the course and follow guidelines to prevent the continued spread of COVID-19 until the pandemic has ended. “This is not a sprint. It’s a marathon,” one group in a PSA reminds viewers.
The Cura Foundation’s multi-media, “Unite to Prevent” campaign will help reinforce the critical need to follow basic public health and prevention measures, including wearing masks when recommended, getting vaccinated, washing hands properly and socially distancing. The campaign is launching at a critical stage in the pandemic as new variants emerge, multiple vaccines become available and safety guidelines evolve.
The spots will be distributed to 1,900 television stations and 9,100 radio stations nationally, including major networks and local affiliates across all 210 Nielsen-ranked DMAs, as well as through web and social media platforms.
“COVID-19 knows no boundaries,” said Robin Smith, MD, MBA, founder and president of the Cura Foundation. “Rates of infections remain high in many places, and hot spots for infections keep popping up in developed and developing nations. The pandemic won’t end for anyone until it ends for all. We all have to stay vigilant to protect ourselves and others.”
Celebrity Steve Harvey is featured in one of the PSAs, encouraging people to use the lessons the pandemic has taught us all. Harvey said, “This pandemic just isn’t over yet. Look we’ve got the vaccines, I got mine, you might have yours too and it’s kind of tempting to stop taking precautions. Please, don’t let your guard down now, we are in this together and we need to continue to follow the current safety guidelines.”
Seven PSAs have been created for this campaign:
The #UniteToPrevent campaign is supported by The Cura Foundation, an organization with a mission to improve human health globally, and Sanford Health, the nation’s largest rural health care system. Cura facilitates partnerships and collaboration while encouraging holistic approaches to health and advancing the development of breakthrough medical technologies and preventative measures.
The PSA campaign was produced by multi-Emmy award winning producers Roni Selig and Marcie Mulé whose newly formed RonMar Studios creates socially relevant content that speaks to current global state of affairs.
Together we will UNITE TO PREVENT. Learn more about the campaign at UNITETOPREVENT.org.
The Cura Foundation leads a major global health movement with the passionate purpose to improve human health. Cura unites public and private sectors, partnering with doctors, patients, business leaders, philanthropists and thought leaders to collaborate and create breakthroughs around the world. The foundation drives change by raising public awareness, supporting research and educating the next generation of thought leaders and medical professionals about innovations in medicine. The Cura Foundation is a nonsectarian, nonpartisan, public and tax-exempt organization under Section 501(c)(3) of the Internal Revenue Code. For more information, please visit: https://thecurafoundation.org/.
SOURCE Cura Foundation