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(TORONTO, ON – March 18th, 2019) – The Festival Management Committee, representing The Toronto Caribbean Carnival (formerly known as Caribana) has selected TOTAL PR as it’s official public relations and marketing agency in Canada. 

TOTAL PR, a full-service communication, digital strategy and event marketing agency, will be responsible for managing the media relations across Canada and the USA to raise awareness of the Toronto Caribbean Carnival. 

The Toronto Caribbean Carnival is the official Caribbean festival overseen by the Festival Management Committee and recognized as a significant international event; it is the largest cultural festival of its kind in North America. 

This year, the festival celebrates its 52nd anniversary with four glorious weeks of Caribbean music, cuisine, and entertainment. The Toronto Caribbean Carnival is an absolute spectacle of visual and performing arts.

TOTAL PR will focus it’s communication efforts on targeting the Greater Toronto Area (GTA), including the cities top ‘drive markets’ – Buffalo, Detroit, Rochester, Montreal and Ottawa to gain regional and national exposure.  

Under the direction of the Festival Management Committee, TOTAL PR will be responsible for aligning the public relations strategy to current marketing trends with a critical focus on targeting Millennials, a tech-savvy generation that captures every moment on social media. TOTAL PR will develop and tailor a social media campaign based on specific festival events throughout the calendar year to target this lucrative demographic in addition to the Caribbean diaspora. 

“The Festival Management Committee has selected TOTAL PR to lead the media relations for the Toronto Caribbean Carnival based on their experience within the travel industry, and their in-depth knowledge of the Caribbean, which is a vital part in promoting Canada’s largest cultural celebration of freedom and diversity”, remarked Richard De Lema, C.E.O. of the Festival Management Committee. 

TOTAL PR is comprised of a diverse team of professionals specializing in social media, marketing communications, graphic design, event planning, and public relations. Andrew Ricketts of TOTAL PR will lead the account from it’s Toronto based office. Ricketts can be reached by phone at (416) 820-4310 or by email at andrew@totalpublicrelations.ca

For more information on the Toronto Caribbean Carnival, please visit https://torontocarnival.ca/ 

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