UNITEDMASTERS PARTNERED WITH INTEL, INVITING FIVE MUSIC PRODUCERS TO REMIX INTEL’S ICONIC AUDIO SIGNATURE AT ART BASEL
UnitedMasters and 3x GRAMMY Award-winning producer Hit-Boy hosted a beat battle for five producers to remix Intel’s audio signature
NEW YORK, Dec. 8, 2022 /PRNewswire/ — Music and creator platform UnitedMasters partnered with Intel to remix Intel’s iconic five-note audio signature. With submissions from emerging music producers worldwide, UnitedMasters’ community of up-and-coming producers competed to bring Intel’s audio signature into the future. As SELECT users, who pay an annual subscription for extra services and opportunities on the platform, these producers were able to tap into this exclusive opportunity to submit beats as part of an open call challenge.
The top five producers whose beats rose above the rest won a free trip to Miami, Florida, to compete at the “Beat Exchange Cook-Up powered by Intel,” a live producer beat battle-style event that took place during Art Basel at Freehold Miami. 3x GRAMMY Award-winning producer Hit-Boy judged the Cook-Up along with two other notable producers, Siobhan Bell and Wondagurl. The event also featured a DJ set from Allurr and a live performance from Symba.
Intel has always been in the business of building the future. Now, Intel is helping connect music technology to creator culture by having gifted the competing producers with Intel® Evo™laptops to power their craft. Intel Evo laptops provide producers and music creators the ultimate premium laptop experience with a blend of power and performance that’s thin, light, and fast to meet needs on the go.
Featured on UnitedMasters’ Instagram, the Intel Open Call Challenge ran from the end of October to early November. UnitedMasters and Intel received beats submissions from all across the US, ranging in sound from dance beats, techno beats, alternative R&B beats, hip-hop beats, and more. The five finalists are all emerging producers looking to own their futures, using UnitedMasters’ platform for opportunities to break through and get the tools they need to succeed.
- Soniq Sounds from Princeton, New Jersey
- Geesco Beats from Las Vegas, Nevada
- Hunnid Percent from New Orleans, Louisiana
- Hymn Logic from Atlanta, Georgia
- Turbz Music from Brooklyn, New York
The three finalists that advanced to round two at the event received $300. The two finalists that advanced to round three then received an additional $800.
The winner of the Intel Open Call Challenge was Hunnid Percent from New Orleans, Louisiana. With music roots spawning from both his parents, Aidan McFate, known as Hunnid Percent started producing music his sophomore year of high school and is now attending Loyola University New Orleans with a major in music industry studies. After his graduation set in May 2023, he plans to continue working in the music industry as a producer and sound engineer. As the winner of the challenge, he received an additional $2,500 as a cash prize. All the beats for the contest were judged by Hit-Boy.
Each of the competing producers were UnitedMasters SELECT artists, paying an annual fee to stream their music, keep 100% of their royalties, and get special access to career opportunities like Intel’s Open Call.
All beats submitted for the Open Call are now featured on UnitedMasters Beat Exchange, a curated marketplace to buy and sell beats launched earlier this year by UnitedMasters. Beat Exchange connects producers with UnitedMasters’ 1.5 million independent artists while providing them with best-in-class tools to upload and manage a personal beats storefront. The marketplace offers producers what UnitedMasters has always provided for independent artists – a bridge to major brands through exclusive opportunities and partnerships to generate new revenue streams.
“Coming out of the launch of the Beat Exchange, we wanted to keep giving producers the spotlight by sharing their stories as creators that power the music industry just as much as artists do. With Intel as a partner and as a brand that enables the creation of beats behind the scenes, we created a moment where technology and music collided to empower a breakthrough moment in these producer’s careers,” said David Melhado, VP, Music & Marketing at UnitedMasters.
“This was another moment where my partnership with UnitedMasters champions the story of producers and puts a spotlight on the behind-the-scenes talent of the music industry. Intel is a brand that powers the beats behind the scenes,” said Hit-Boy. “Working with UnitedMasters and Intel, I want more emerging producers to get recognition and show off their talent. UnitedMasters is giving emerging producers the right opportunities, exposure, and access to brands to help their careers blow up.”
SOURCE UnitedMasters
