June 26, 2020 | By Susan Smith |
Dancehall artiste Vybz Kartel’s highly anticipated new album “Of Dons and Divas” is out as of today, June 26. The 18 track masterpiece is pure gold and is produced by Short Boss Muzik/ Vybz Kartel Muzik.
“The title of the album “Of Dons and Divas” is representative of the all-star cast that the album has, including myself; this album has more features than an iPhone 20,” Kartel outlined. Featured artistes include Sikka Rymes, Lisa Hyper, Teejay, Skillibeng, Daddy1, Slimatic, as well as the artiste’s sons Likke Vybz and Likkle Addi.
“I specifically chose new generation artistes. I am the oldest of the ensemble. Vybz Kartel has always been in tune with the kids so as a treat, I decided to bombard the city with some “new” clear weapons,” he further added.
Kartel has already given fans a taste of what’s to come with last week’s release of the single Cute Rider. Boasting a Reggaeton flair, the track is produced by JonFX and mixed by Grammy award winning engineer Jimmy Douglass.
Following the January released “To Tanesha” album which was more centered around Hip Hop and R&B sounds, “Of Dons and Divas” brings the focus back to Dancehall music.
“There’s me in my usual element but what I did on this album is a lot more “deejaying” than “singing”, compared to my last project,” the artiste explained, “lyrics galore as usual delivered on some uptempo tracks as well as a few ‘cool and deadlys.’” A nod to the music of the 80s which he grew up on, the album also celebrates the Dons and the hot girls (now called Divas); each of the album’s 18 tracks is classified under its respective category.
Fans of Vybz Kartel know the calibre of music to usually come from the artiste and this project is no different. With production contributions including Jay-Crazie, and Ricardo “Red Boom Reid”, expect international level sounds from this album.
“This album is pure ‘vybz’! High energy tracks with lyrics galore. This album will be a refreshing and welcomed project for my fans, you will not be bored once you press play on this Dancehall Gem. The fans will definitely get their time and money’s worth, plus some,” Kartel confidently stated.
A timely nod to his musical successes, Vybz Kartel is currently celebrating the achievements of his 2016 smash hit “Fever” which has been certified Gold by the RIAA, having sold over 500,000 copies. The track was featured on one of the singer’s most successful albums, “King of the Dancehall”, which peaked at number 2 on the US Billboard Reggae Charts.
Undeniably one of the most influential Dancehall artistes of all time, Vybz Kartel has been paving the way since 2002, steadily gaining notoriety since the release of his 2003 album “Up 2 Di Time.” Known for hits such as “Slow Motion”, “Summer Time”, “Clarks” featuring Popcaan & Gaza Slim and “Romping Shop” featuring Spice, “Of Dons and Divas” is touted to be a standout GRAMMY album, bringing a whole different vibe from anything done by Kartel before.
“The fact that I keep evolving, that’s what makes this album better. I keep growing because I never forget that I am a student of the music; not the music industry but the music. So with my humility towards and my respect for this genre, this is the best Kartel ever because I keep getting better,” he expressed.
Distributed by Zojak World Wide, “Of Dons and Divas” will be available for purchase and streaming on platforms such as Spotify, Apple Music, Google Play Music and Tidal.
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