Hall of Famer and Connoisseur Teams with Luxury Spirits Expert to Rewrite the Cognac Playbook.
LOS ANGELES, Nov. 15, 2021 /PRNewswire/ — Pro Football Hall of Famer Shannon Sharpe today revealed his new premium cognac, ‘Shay by Le Portier‘. This exciting new cognac will be unveiled with an exclusive launch party in Los Angeles, California on November 16, 2021. Sharpe will host an elite crowd of athletes, entertainers, friends and VIP guests for a night that promises to deliver the spirit lover’s signature “Club Shay Shay” state of mind to cognac connoisseurs across the country.
“So much of the inspiration in my life comes from the places I’ve been, and people I’ve met through professional football,” says Sharpe. “I started thinking, ‘What if I could share that sense of connection and conversation with friends with everyone!’ That’s the reason for creating Le Portier Cognac.
Founded by Sharpe in partnership with leading luxury spirits experts, Le Portier is a testament to Sharpe’s unmatched passion for cognac. Leveraging the team’s industry expertise and insider resources, the founders have researched and developed a dynamic new approach to the spirit market. They are now embarking on what promises to be an exciting and lucrative partnership as Battle Born Spirits, LLC, and are proud to launch their first brand, Le Portier.
In bringing to market a cognac that complements his impeccable taste and eye for style, he honors his grandmother, Mary Porter. Every element of Le Portier is conceived to pay homage to the woman who made his success a possibility. Le Portier is the French rendering of Porter, and in naming the company after Mary Porter he recognizes the strong foundations she built so that he and Sterling could succeed.
Le Portier will launch on ReserveBar with plans for further expansion in 2022. Please visit leportiercognac.com for more information.
SOURCE Le Portier Cogna