Culture is Big Business, says Grange

KINGSTON, Jamaica – Culture and Entertainment Minister, Honourable Olivia ‘Babsy’ Grange says positioning the country’s culture at the centre of the Government’s Sustainable Development Agenda is a key objective of her Ministry.

In a message delivered at the recent Media Launch for Gosplash 2016 at the Courtyard Marriott Hotel in Kingston, Minister Grange said, “One of the major goals of my Ministry is to position our cultural and creative products at the centre of the Sustainable Development Agenda of the Government of Jamaica. Culture is big business. The world knows this. We know this. We can no longer afford inaction, while the rest of the world reaps the benefits of the lucrative world trade in cultural and creative products.”

The Minister expressed that there are tremendous economic opportunities to be had in the lucrative market of gospel music in Jamaica and encouraged corporate entities to continue supporting gospel events.

“We need your support more than ever, to ensure that wholesome, family events like these are staged with greater frequency. Our people need the spiritual upliftment which comes from Gospel,” said Minister Grange.

In commending the organisers, Action Entertainment for staying committed to producing rich and fulfilling entertainment, the Minister said, “Over the past few weeks, it has not escaped my attention that there has been a significant difference in the way gospel events are being hosted in Jamaica. I am seeing a renewed wave of vibrancy, innovation and excellence – characteristics usually associated with secular events. I am pleased to declare that Gosplash has joined the league of outstanding gospel promotions in Jamaica’s history. “

Commentary

Minister Grange’s recognition that culture is big business is instructive. We all know that culture is a multi billion entity and hope we will get our fair share of this business.

Jamaica has been a cultural icon and Minister Grange is correct to have seen this potential. The good thing is she is in a position to make a difference.

We wish her well as she bats for Jamaican artistes and promote our culture.

Hopeton O’Connor-Dennie is Senior International Correspondent & photojournalist for Vision Newspaper Canada.