LOS ANGELES, Aug. 25, 2021 /PRNewswire/ — Premium Nicaraguan cigar maker Escobar Cigars by Puros Privados, Inc. today announced a global strategic partnership with Grammy award winning, multi-platinum recording artist Nasir “Nas” Jones (a.k.a. “Escobar”). The legendary artist and entrepreneur are again leading the way by joining forces with the exceptional upstart cigar company Escobar Cigars® as a co-owner and equity partner.
It is no secret that many artists have their own beverage businesses, but Nasir’s storied public enjoyment of premium cigars makes this a match started in Queensbridge but finalized in Nicaragua. A true aficionado of fine premium cigars, Nas will utilize his market reach and loyal following to help grow the Escobar brand among the ranks of premium cigar makers worldwide.
“When the team at Escobar Cigars initially approached me, I was immediately drawn to the brand by the exceptional quality of their product,” said Nas. “This partnership with Escobar has been almost two years in the making and I am honored to be an equity partner with them. I am looking forward to growing this brand and to giving back to the local communities in Nicaragua where our tobacco is grown, aged, and hand-rolled into a premium cigar.”
SOURCE Escobar Cigars