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Old Navy Imagines a More Inclusive World with Project WE Artist Tee Series

Reyna Noriega & Old Navy Project WE Tee. (CNW Group/Old Navy Canada)


Brand to Donate $1 Million to Boys & Girls Clubs of America and $100,000 to Boys & Girls Clubs of Canada to Support Arts Programming

TORONTOJan. 28, 2021 /CNW/ – Today Old Navy announces the launch of Project WE, a collection of graphic tees designed by diverse artists to imagine a more inclusive world through art. The WE tees honour cultural moments and movements including Black History Month, International Women’s Day, Pride, Juneteenth and LatinX Heritage Month. In celebration of the initiative, Old Navy is donating $1 million to Boys & Girls Clubs of America and $100,000 to Boys & Girls Clubs of Canada to support youth arts programs in communities across North America.

“Project WE is an artists’ collaboration with a mission,” said Sarah Holme, Old Navy’s Executive Vice President of Design. “We wanted to give these incredible artists a canvas to share their visions, and we hope the works will inspire and spark conversation within our communities.”

Black History Month – Artist Reyna Noriega

Project WE kicks off in celebration of February’s Black History Month with a special edition tee designed by Reyna Noriega, a Miami-based visual artist and educator known for her passion to teach and inspire. Noriega’s design is a beautiful representation of women of colour, celebrating different skin tones, body types and hairstyles.

“I let my own culture shine through in my work, in hopes others can see representation for their experiences and feel empowered,” said Noriega.

International Women’s Day – Artist Jade Purple Brown

The second edition of the Project WE tees was designed by NYC-based artist Jade Purple Brown to commemorate International Women’s Day on March 8. Brown’s powerful design celebrates the collective power of women coming together as “WE” through her use of strong figures, vibrant colours and optimism.

“This tee is all about women uniting, creating the unimaginable, and reimagining the future of what we all can create together,” said Brown.

The first two editions of the Project WE tees are available at Oldnavy.ca and in stores, with styles available for the whole family.

Giving Back to the Arts

In honour of the Project WE collection, Old Navy is donating $1 million to Boys & Girls Clubs of America (BGCA) and $100,000 to Boys & Girls Clubs of Canada (BGCC) to support youth arts programs across North America. Research shows participation in the arts is tied to positive outcomes ranging from greater self-esteem to rates of college attendance. But fifty percent of the lowest income elementary schools lack an arts classroom, indicating an opportunity gap in arts education. BGCAs aim to close that gap by providing equitable access to arts experiences to help youth achieve great futures.1

Old Navy is committed to creating a better future for future generations through The Imagine Mission (OldNavy.ca/Imagine) and has partnered with BGCA and BGCC for decades to provide opportunities for kids that need them the most. In addition to funding ongoing arts education, Old Navy’s donation will also underwrite BGCA’s National Arts Contest which recognizes young artists and their accomplishments in visual, digital and performing arts.

Old Navy will continue to announce upcoming Project WE artist collaborations throughout the year as part of its mission to imagine a better future through art.

 

SOURCE Old Navy Canada

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