African American News

UGG Partners With Patrisse Cullors And The Hammer Museum To Present ‘F*ck White Supremacy, Let’s Get Free’

Brand and partners to host a global dance party to unify people through art and activism

SANTA BARBARA, Calif.April 7, 2021 /PRNewswire/ — Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) is proud to support Patrisse Cullors, Nobel Prize-nominee, New York Times Bestselling author, artist, and cofounder of Black Lives Matter, to present ‘F*ck White Supremacy, Let’s Get Free’. In collaboration with the Los Angeles-based Hammer Museum, the global dance party—which will feature the Electric Slide line dance—aims to unify people through art and activism. The worldwide digital event will take place on Sun., April 11 from 12:00-6:00 PM PT.

From the global pandemic to police terror, hate crimes to mass shootings, the collective psyche has been stressed and worn. With movement and dance to regenerate serotonin levels and rejuvenate the soul, ‘F*ck White Supremacy, Let’s Get Free’ is challenging the ways isolation impacts our ability to fight back and heal. The program invites everyone around the globe to move together, united by a groove and the freeing act of dancing.

More about the ‘F*ck White Supremacy, Let’s Get Free’ event and how to get involved:

  • The public is encouraged to submit videos of themselves dancing here to be included in the live performance. The deadline to submit videos is Wed., April 7, 2021 by 5:00 PM PT.
  • Opening with a conversation between Cullors and Hammer Museum associate curator Erin Christovale, the two will introduce the concept of the dance project and discuss the message behind ‘F*ck White Supremacy, Let’s Get Free’.
  • DJs from collectives Everyday People in New York City and Cumbiatón in Los Angeles will motivate participants to move through music for the event by creating live sets interspersed with thoughts and musings by Cullors.

“Given the challenges in the world today, I can’t think of a better time to unite through art, activism, and an interactive dance party,” said Andrea O’Donnell, President, UGG® and Koolaburra by UGG® at Deckers Brands. “UGG is very proud of its partnership with Patrisse Cullors and the Hammer Museum for ‘F*ck White Supremacy, Let’s Get Free’.”

“The worldwide Electric Slide dance party with Patrisse is the perfect way to recharge and lift our spirits as we battle systematic racism,” said Ann Philbin, Hammer Museum director“The museum’s mission has always been about harnessing the power of art and ideas to build a more just world, and joy is absolutely necessary for healing and facing the many challenges ahead.”

At a time when all are physically separated, ‘F*ck White Supremacy, Let’s Get Free’ provides an opportunity to build a virtual community where everyone can celebrate together. For more information about the presentation and to RSVP, check out the Hammer website here.


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