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Alkaline New Rules Festival donates 1 million dollars

Kingston, Jamaica (Shuzzr) – New Era Productions in association with Reggae-Dancehall artiste Alkaline, is pleased to officially announce the return of New Rules Festival to Kingston, Jamaica on July 2nd, 2022, at Independence Park (National Stadium Car Park).

The festival’s media launch, which was held on June 23rd, 2022, saw Carla Hollingworth, Digicel Brand Marketing Manager; Tamika West, Marketing Manager at Worthy Park Estate and Shantell Hill-Afonso, Brand Manager at Sunshine Snacks Jamaica speaking at the event. Other notable speakers were Mr. Robert Hill, Chief Executive Officer at Kingston, and St. Andrew Municipal Corporation (KSAC) and Professor Donna Hope from the University of the West Indies attesting to the importance of stakeholders working together as the Jamaica entertainment landscape reopens.

Ms. Kereena Beckford, CEO of New Era Production and Alkaline’s manager also spoke about her upcoming event, New Rules Festival, and donated 1-million-dollar to the Jamaica Society for the Blind to aid with the organization’s operational needs. “New Era Productions is committed to executing its corporate social responsibility (CSR). This isn’t our first philanthropic endeavor, and it won’t be the last. We stand by our commitments and hope this donation to the Jamaica Society for the Blind will help strengthen their efforts” states Ms. Beckford. Representatives from the Jamaica Society for the Blind was present to accept the donation.


The team unveiled its sponsors and partners namely Digicel Go Loud App, Rum-bar Rum, Sunshine Snacks, Main Event Entertainment Group, PAJ Imports, Konnexx, 10Tents, Zip103FM, 876water, Lucozade, GA Furnishing & Modifications, and others for the upcoming staging of New Rules Festival.

“The mentioned brands underscore what it means to be Corporate Socially Responsible companies. New Rules Festival is an event for the people, and we are thankful to the respective brands for their partnership and long-standing commitment to Jamaica. Also, one of our strategic partnerships is with Konnexx Services Ltd. who will be providing industry leading sanitization technology for our event. We will be integrating the necessary protocols and systems to ensure the health, safety, and welfare of our guests with the wearing of masks highly recommended” states Rickardo Shuzzr Media, Sponsorship & Promotions Manager.

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