African American News

Carol’s Daughter and Tennis Sensation Coco Gauff Forge Groundbreaking Partnership

In a move set to redefine standards of beauty and representation in both sports and the beauty industry, Carol’s Daughter, a pioneer in natural hair care, has announced an unprecedented partnership with tennis prodigy Coco Gauff. The multi-year collaboration, unveiled on April 2, 2024, marks a significant milestone as Carol’s Daughter becomes the first beauty brand to join Gauff’s portfolio, emphasizing a shared commitment to empowering Black beauty for a new generation.

Coco Gauff, renowned for her exceptional talent and unwavering authenticity on and off the court, expressed her delight in joining forces with Carol’s Daughter. Gauff, at just 20 years old, has already left an indelible mark on the world of tennis, notably clinching the US Open title in 2023. Her embrace of diverse hairstyles, ranging from protective styles to letting her natural curls flow freely, reflects a fearless defiance of conventional beauty norms, inspiring millions worldwide.

“I’m delighted to announce my partnership with Carol’s Daughter,” expressed Gauff. “Their knowledge of natural hair care is unmatched, and I couldn’t be prouder to align with a brand that shares my values.”

Founder of Carol’s Daughter, Lisa Price, underscored the significance of representation in sports, noting Gauff’s profound impact as a role model for aspiring athletes. “The power of seeing someone like Coco in the world of tennis, for me, is a testament to the work that has been done before her,” remarked Price. “When I started Carol’s Daughter, there was no blueprint for Black hair care brands, but now, 30 years later, the door is open, offering countless options for our hair, our confidence, and our empowerment.”


The partnership between Carol’s Daughter and Coco Gauff represents more than just a collaboration between a beauty brand and a sports icon. It is a pivotal moment where industries intersect to champion diversity, authenticity, and empowerment. Gauff’s influence transcends the tennis court, making her a symbol of resilience and courage for millions worldwide, particularly for Black women and girls who often find themselves underrepresented in mainstream media.

By aligning with Carol’s Daughter, Gauff reinforces her commitment to authenticity and self-expression, encouraging individuals to embrace their natural beauty without reservation. The partnership serves as a beacon of inspiration, challenging societal norms and fostering a culture of inclusivity and acceptance.

As the collaboration unfolds, it is poised to reshape perceptions of beauty and athleticism, amplifying voices that have long been marginalized. Through their combined efforts, Carol’s Daughter and Coco Gauff are not only redefining standards but also paving the way for a future where representation and empowerment are non-negotiable pillars of progress.

For more information about Carol’s Daughter, visit or follow them on Instagram, Facebook, Twitter, and YouTube.

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