New York based label Gold and Goals Production is pleased with the outcome of its latest riddim project – The Creation Riddim, recently released through Zojak Worldwide in collaboration with Jamaican beatmakers Brillii Productions.
The project fuses remnants of the steel band flavour with the reggae essence to create something the label believes gives a throwback flare to a new sound.
“We wanted something that drew on an authentic Jamaican sound that people can relate to, while sounding new and fresh and the steel drum achieved just that. So far it has been nothing but positive reviews,” Gold T, the label CEO shared
The Creation Riddim features a plethora of young talented artistes with strong vocals that would compliment the riddim itself, while all amplifying reality based content.
These acts include Instink, Synistah, J A Outlaw, Palms, Breeza Sparta, Rash Ash and popular lyricist Shane-O. The move was intended on highlighting young talented Jamaican acts to the international space.
“These artistes were selected to give them a voice because it’s rare that 90 percent of a project is upcoming talent. We wanted to start to help these artistes build a solid catalog because every artiste was a new artiste at some stage in their career, ” Gold T added
The project, released earlier this month, has already benefited from some animated visuals for Shane-O’s “One Way’ single and will also be creating a few official videos later this month in Jamaica for a few of the new artistes on the project.
Gold and Goals is also looking at doing additional projects going into 2020; including singles with Capleton, Munga Honourable and another juggling project called ‘Love Potion’ which should be released before the end of the year.