La Roche-Posay Celebrates Second Consecutive Year as Fastest Growing Skincare Brand
NEW YORK – La Roche-Posay, the globally recognized skincare brand, is elated to announce its remarkable achievement as the fastest-growing skincare brand for the second consecutive year in 2023. According to NielsenIQ, the brand secured the top spot among the top 20 brands based on dollar sales growth for the full year of 2023 compared to 2022.
La Roche-Posay’s success story is rooted in its unwavering commitment to pioneering life-changing skincare accessible to all. With recommendations from over 90,000 dermatologists worldwide, the brand stands as a beacon of trust and innovation in the skincare industry.
Throughout 2023, La Roche-Posay executed several impactful initiatives that contributed to its extraordinary growth trajectory:
#SAVEOURSKIN DAY & RECORD-BREAKING SKIN CANCER PREVENTION: La Roche-Posay’s dedication to sun protection was showcased through its #SAVEOURSKIN Day initiative, which aimed to raise awareness of sun-safe behaviors to prevent skin cancer. Partnering with Schweiger Dermatology Group, the brand hosted a two-day pop-up activation in New York City, offering free skin cancer screenings. This initiative not only broke the Guinness World Records title for the most skin cancer screenings in eight hours at one location but also raised $15,000 for the American Cancer Society.
ACNE POSITIVITY DAY LAB: La Roche-Posay continued its commitment to promoting skin acceptance and positivity through its Acne Positivity Day Lab. The brand hosted a consumer pop-up experience in New York City, fostering a supportive community and empowering individuals to embrace their unique beauty and imperfections.
LA ROCHE-POSAY & FELLOWSHIPS: La Roche-Posay supported the next generation of dermatologists through partnerships with organizations such as the Women’s Dermatologic Society and the Keck School of Medicine of the University of Southern California, aiming to increase diversity within the dermatology field and support important dermatologic research.
SUN SAFETY AT PREMIERE SPORTING EVENTS: La Roche-Posay reaffirmed its commitment to sun safety by sponsoring events such as the US Open and the Professional Pickleball Association’s Carvana PPA Tour, providing sunscreen samples and access to dermatological advice.
SUPPORTING ONCOLOGY & THE HEALING POWER OF TOUCH CAMPAIGN: In partnership with the Union for International Cancer Control (UICC), La Roche-Posay launched cancer-support.com, a digital learning platform empowering cancer patients and caregivers. The brand also sponsored World Cancer Day 2023 and the World Cancer Leaders Summit, demonstrating its dedication to supporting oncology and cancer patients.
Guillaume Monsel, Vice President of Marketing & Digital at La Roche-Posay, expressed pride in the brand’s achievements and gratitude to its partners. He emphasized La Roche-Posay’s commitment to innovation and education in delivering life-changing skincare solutions.
As La Roche-Posay looks ahead, its focus remains on continuing to innovate and provide accessible skincare solutions to people worldwide, reinforcing its position as a leader in the skincare industry.
Commentary:
La Roche-Posay’s consistent growth and commitment to social responsibility exemplify the qualities that consumers increasingly seek in brands today. By not only delivering effective skincare products but also engaging in initiatives that promote health, diversity, and community support, La Roche-Posay has established itself as a brand with a purpose. In an industry where trust and authenticity are paramount, La Roche-Posay’s dedication to both skincare science and social impact sets a commendable example for others to follow.
