Olympics Success set to Boost Tourism Industry

August 23, 2021 | Zhane Squire |

Jamaica’s tourism industry, through its 2030 vision is set to maximize the role of  sports as a source of wealth.

After the country’s impressive performance at the Tokyo Summer Olympics, dominating in track and field, Jamaica’s tourism sector will be looking to capitalize on the sport.

“Our athletes have given us a major marketing platform where we are going to be bringing more heads to beds, more lookers into bookers and more feet to the streets of Jamaica,” said Minister of Tourism, Hon. Edmund Bartlett.

The recently opened Negril Mini Stadium was constructed at a cost of $83 million through the Tourism Product Development Company (TPDCo) and with funding from the Tourism Enhancement Fund (TEF). With this new stadium being the launching pad for the next generation of athletes, Tourism Minister Hon. Edmund Bartlett expressed the utmost confidence in a full recovery for the sector from the Corona Virus (COVID-19) pandemic.

“Our Tourism sector will be stronger than ever before. Tourism, being a multi-faceted sector, has the potential to enhance our well-being and improve our lives. Along with our team of skilled specialists, across our many public bodies, we are ready to return to, not only our pre-COVID-19 days but to an even more vigorous sector”, he said.

SOURCE  Ministry of Tourism