POWERHANDZ + PUMA + Champs Sports combined its strength in sports performance to serve the community.
FORT LAUDERDALE, Fla., June 14, 2022 /PRNewswire/ — POWERHANDZ, a global sports and fitness product tech platform transforming the way athletes and the overall fitness community improve skill development, launched in the Champs Sports Homefield’s 35,000 square foot new retail concept, which is the largest of the Foot Locker, Inc. subsidiary. The brand has the distinction to be the only black woman owned business sold at Champs Sports Homefield.
Champs Homefield provided the perfect retail and experiential model to curate a unique experience for the community focused on sports and fitness performance. POWERHANDZ led this activation with a surprise appearance by General Partner, NBA All-Star and Rookie of the Year, LaMelo Ball, whose Puma MB.01 collection is also featured.
“Our goal is to transform the way our community thinks about performance by working in tandem with bridge builders like LaMelo who have a tremendous inspirational influence over young athletes and adults who watch him play. Consumers better understand how a performance sneaker combined with sports training innovation, truly elevates your game,” said POWERHANDZ CEO, Danyel Surrency Jones.
Fully utilizing the innovative space, POWERHANDZ conducted private training for six local middle school and high school (girls & boys) basketball teams led by LaMelo Ball’s trainer and manager Jermaine Jackson and strength & conditioning coach, Mike Fox. Each athlete trained with POWERHANDZ patented weighted anti-grip basketball gloves and weighted heavy basketballs to improve ball-handling skills, while laced up in LaMelo’s MB.01 PUMA Collection. Then, LaMelo signed everyone’s POWERHANDZ basketballs and Puma sneakers, while guests were entertained with a high-octane performance by McDonald’s All American and first POWERHANDZ POWER U & POWER University NIL Athlete, Flau’jae Johnson.
The POWER Takeover Weekend ended with a POWERHANDZ Invitational powered by The Power to Give Foundation which featured 5on5 games led by the Wheelchair Basketball Association and an intense fitness class integrating POWERHANDZ Resistance Bands and POWERFIT Training Gloves now sold in Champs Sports Homefield.
“Being involved in the community and inspiring youth, boys and girls, from all backgrounds is what we are all about.” said Jermaine Jackson, LaMelo Ball’s Manager. “That’s why having the Wheelchair Basketball Association included in the POWERHANDZ Invitational was a must.”