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Rogers and Vice Media create joint venture

(Laura Pedersen/National Post) //NATIONAL POST STAFF PHOTO


(Laura Pedersen/National Post)     //NATIONAL POST STAFF PHOTO

(Laura Pedersen/National Post) //NATIONAL POST STAFF PHOTO

TORONTO _ Rogers Communications is teaming with pugnacious cultural magazine and digital outlet Vice Media in a $100-million joint venture that will launch a new TV channel and open a production studio in downtown Toronto.The partnership between Montreal-created Vice and Canadian media giant Rogers (TSX:RCI.B) will begin next year with the Vice TV Network in Canada and a digital distribution model that will let Rogers chase the 18- to 34-year-old demographic with exclusive mobile content

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