SECAUCUS, N.J., /PRNewswire/ — The Children’s Place, Inc. (Nasdaq: PLCE), an omni-channel children’s specialty portfolio of brands with an industry-leading digital-first model, is thrilled to announce its latest partnership with legendary icon and entrepreneur Snoop Dogg. Snoop Dogg is the second of three musical icons to join The Children’s Place’s three-part holiday campaign appealing to and celebrating their current and prospective millennial shopper audiences by fusing music, family, and fashion.
Part two of the trilogy features three generations of icons; Snoop Dogg and wife Shante Broadus, their children and their grandchildren. This first-of-its-kind campaign features Snoop Dogg and Shante Broadus capturing the magic of the season by hosting their entire family, even including their family pup, Charlie! Outfitted in The Children’s Place’s new Holiday collection, the brand video; “An Iconic Holiday: Part 2“, spotlights the family spruced up in coordinating green plaid holiday outfits as well as the brand’s famed matching family pajamas. The collaboration emphasizes the breadth of The Children’s Place assortment and its ability to dress families across the nation for every made-to-match holiday moment, through their colorful and celebratory dressy assortment and their iconic matching family pajamas.
“The Children’s Place is all about ‘family’. What better way to celebrate than by partnering with three iconic generations – Snoop Dogg and Shante, their children, and their grandkids!” said Maegan Markee, Brand President at The Children’s Place. “Snoop Dogg has dominated an era and has shaped pop culture and the social media landscape. His global and generational appeal deepens our bond with our multi-generational shoppers – both existing and new. We are thrilled to partner with Snoop, Shante and the Broadus family to bring our audiences this incredibly magical campaign this holiday season!”
“Family is everything. Working with family is truly a blessing. Having Shante, my kids, and my grandbabies part of this holiday campaign is nothing short of incredible,” said Snoop Dogg. “Not gonna lie, the shoot got me feelin’ festive and fly. The Children’s Place matching family styles and pajamas be for everyone who want to be drippin’ in swag. Ya’ll know the Broadus family will be matching all season long with The Children’s Place.”
The Children’s Place is the go-to holiday destination. Offering over 30 festive matching family collections, The Children’s Place 2023 Holiday Dressy Assortment, Festive Graphic Tees and Family Pajama Collection have something for every member of the family, including your pet! Available in newborn sizes to adult XXXL, and made with ultra-soft, quality fabrics, all styles are available at affordable price points, making them the perfect addition to holiday family celebrations and traditions. The new collection is available for purchase on www.childrensplace.com, in The Children’s Place stores nationwide and in Canada, and on The Children’s Place Amazon storefront at www.Amazon.com/TheChildrensPlace.
For more information about The Children’s Place 2023 Holiday Campaign and to shop the brand’s Holiday product collections, please visit www.childrensplace.com and follow @ChildrensPlace on Instagram and Facebook.
SOURCE The Children’s Place, Inc.