TV Reporter Turned Publicist Launches Talent Agency
LOS ANGELES, March 30, 2022 /PRNewswire/ — Grand Rising Talent has launched as a licensed California talent agency serving diverse broadcasters and on-camera experts. The Black-owned agency is founded by a former television reporter, who transitioned into public relations, and has played a key role in elevating the brand profiles of broadcasters such as Real Housewives of New York City‘s Eboni K. Williams and Daily Blast Live Co-Host Erica Cobb.
Grand Rising Talent specializes in advocating for talent from diverse, intersectional backgrounds, including communities of color and LGBTQ+ identities.
“Clients today are looking for a unique offering in the representation space combining cultural competency, an ability to create impactful opportunities, and brand elevation which includes telling their own stories,” said Grand Rising Talent Founder & CEO, Giselle Phelps.
“Establishing a talent agency was the next natural step after nearly 10 years working with on-camera talents who were PR clients, media partners, and collaborators. This shift perfectly combines my background in television news as an on-air talent and a decade of publicist experience securing top tier coverage and partnerships. The Grand Rising Talent team is excited to offer a fresh approach to representation,” said Phelps.
To learn more, please visit GrandRisingTalent.com
SOURCE Grand Rising Talent
Alwin Marshall-Squire is the Editor-in-Chief of S-Q Publications Inc., overseeing editorial strategy for GTA Weekly, GTA Today, and Vision Newspaper. He leads the publications’ mission to deliver bold, original journalism focused on the people and communities of the Greater Toronto Area, Canada, and the global Caribbean diaspora.
Also writes for GTA Weekly and GTA Today.
