It’s a Dancehall ‘Ting’ – Vision talks to reigning DHQ SherMarch 21, 2013
New Caribbean Cinema MovementMarch 25, 2013
Jamaican recording label Cashflow is taking serious interest in looking for talent within the UK. During a three week visit, which brought them to London, they searched for artists who are ready and willing to invest in their career and go the extra mile.
Cashflow Records is a high flying Jamaican label that has produced infectious riddims like: Orange Hill, School Bag and Buss Stop. They have also helped propel the careers of I Octane and Konshens producing many of their chart toppers such as ‘Puff It’ and ‘Realest Song’. When Cashflow produce a riddim, it is one that artists easily gravitate to.
Cashflow Records was founded in 2001 in Cooreville Gardens, a quiet suburban neighbourhood in Kingston, St Andrew, where almost all streets are named after 1960s icons, like: Wailers Terrace, Bob Marley Boulevard, Gaylads Avenue, Sunny Bradshaw Avenue, Paragons Close and Maytals Crescent.
It seems that these giants of Jamaica’s music industry provide the right aura, because what started as a hobby has over time morphed into a fully fledged media enterprise with in-house recording, promotion and video production facilities. Apart from music videos the team comprised of Neil, Xtreme, Kevin Slaughter, Rinse, Nellie Roxx and Father P, even churned out Cashflow Invasion; a TV series on Hype TV, which was aired in 15 Caribbean countries.
Touching down in the UK is the first stop in a string of visits to different countries to seek out local talents.
What inspired this project?
“Everywhere you go you find people who have adopted the Jamaican dancehall culture. We are looking for talented artists, who are serious about music and really want to get the exposure, as we believe we can offer a good package.
Our next stop will be Japan, then Canada and other places in Europe. We are looking to bring this project all across the world. Its a world-wide quest.”
What can UK artists expect?
“We have different channels to promote our projects. Mika who works for us in Kingston is responsible for all the promotion for Cashflow. She also contacted OSL Promotion here in the UK and together with Davinia & Sophisticat from Dancehallbiz and Julie from RunABeat, planned this tour.
We are not only producers but also DJ’s. We own and operate a soundsystem with myself DJ Neil, Xtreme, Kevin Slaughter and DJ Rings. I’m also a radio DJ on radio Hot 100 FM (Saturday Melt Down from 4pm-7pm) and CMTV. This is all part of a network we use to promote new artists.
We have an authentic dancehall riddim, called LONDON BRIDGE made by DJ Xtreme and we are looking for 10 fresh talents to get them on this very riddim. So far we have:
Tall Up with Bounce It
Fresh P ft. DeeVine with Frolic Frisk
Mr Splurt with Money Haffi Run
Yardie OG ft Tenz with Girl Like You
Mad X with Sick Ah Dem
Danny Sprung with Impress
Showtime Damion with Dem Ah Talk
Paradyme with Mek Dem Hate
Imru with Come On and
Ras Strika with Cash Grow.
The LONDON BRIDGE riddim will be released in March and we will shoot a medley video by Extreme Art, all distributed by Johnny Wonder who deals with all major reggae/ dancehall recording labels.
It will be a worldwide thing, with includes airplay by me on Jamaican radio and all across the world. Once the product is complete and the video is out I am sure other DJ’s will take it on.
There is however a contribution to be made in the form of studio and mixing time, as well as a fee for promotion.”
What is the secret success recipe of Cashflow?
“We have produced a lot of hits. When you say Cashflow the first things that will come up are Octane’s ‘Blood Will Run Up Inna Dem;, Konshens’ ‘Keep Badmind Outta Mi Heart’, and Vybz Kartel’s ‘Look Pon The Life We Are Living’.
Cashflow is all about young talented musicians, composers and DJs who are in the industry to take it to the world. We show good quality hit music.”
When did Cashflow start?
“It has been a journey starting as a hobby. Father P, the CEO of Cashflow said to his sons DJ Neil and Xtreme: ‘here you have a keyboard and a computer, you have talent do unno ting.”
We had our first hit in 2005 with the group Sojah! – ‘Pon Di Corner’, which was big in Japan and we subsequently toured there. Sojah! has split and become Konshens and Delus.
We then came out with the Better Life riddim with Vybz Kartel, Black Ryno and Konshens. We met I Octane and produced the single ‘Thank You Father’ and we just got chemistry with him and keep on doing hits after hits: ‘Puff It’, ‘No Love Inna Dem’ – crazy hits. It was a journey and a building process which brought us right into the UK.”
More information on the UK Project: