African American News

Bronner Bros. Showcases The Best Of Multicultural Beauty Trends At 71st Annual Show February 10-12, 2018 In Atlanta

ATLANTAJan. 29, 2018 /PRNewswire/ — Bronner Bros., Inc. (BB) is proud to welcome one of the nation’s largest gatherings of stylists, exhibitors and beauty enthusiasts to its annual Mid-winter Beauty Show, February 10-12, 2018 at the Georgia World Congress Center in Atlanta. Now in its 71st year, the event is the premier platform for multicultural beauty industry, which is now valued at approximately $500 billion. More than 35,000 attendees, including barbers, stylists, students and emerging artists, will converge for an unprecedented lineup of education, competitions, entertainment and networking opportunities. Past participating stylists include Neal Farina (Beyoncé, Nicki Minaj)Sam Fine (Tyra Banks, Iman), Kim Kimble (Mary J. Blige), and Andre Walker (Oprah, Halle Berry)to name a few.

“As the multicultural beauty market continues to drive innovation and global trends, Bronner is committed to remaining at the forefront of what’s new, next and now,” said James Bronner, SVP of Bronner Bros. Show Operations. “We’re excited to celebrate our 71st year and welcome everyone to the most exciting Bronner Bros. Beauty Show ever!”

During the three-day conference, licensed stylists, barbers and students can sharpen their craft in more than 100 classes, earn multi-state CEU credits and stay current on industry trends. The floor layout has been revamped to include more curated zones, offering attendees easy access to deals on thousands of products and services from more than 300 companies such as Andis, Babyliss, Chi Deep Brilliance, Dudley’s, GiGi Wax, Nairobi Professional, and Wahl, among others.

Interactive panels featuring experts on hair loss, health, barbering, business success and financial management have been added to the show line-up. BB will also partner with Beauty Cast to host an on-site job fair. Other show highlights include:

  • Natural Hair Trends –Janelle Stephens, owner of Camille Rose Naturals, will host a discussion about the natural hair movement. Panelists include Kim Etheridge, owner of Mixed Chicks, and Emma Okyere from Bronner Bros.
  • Competitions and Fashion – Students from Empire, Savannah Technical and Universal College of Beauty will compete for cash and prizes in the “Ultimate Battle of the Schools.” Immediately following, “Real Housewives of Atlanta” cast member, Cynthia Bailey, will host a couture fashion show.
  • Entertainment –Steve Brown will host a comedy show featuring Rodney PerryMark Gregory, and Sean Larkins. Guests can celebrate Valentine’s Day early with Waka Flocka and his wife, Tammy Rivera, as they perform together for the first time. Sounds will be provided by DJ WhooKid.
  • Food for the Soul – Sunday kicks off with a worship service featuring Bishop Dale C. Bronner with a special musical performance by Kelontae Gavin.

For more information, visit Social: @bronnerbros, #BBWinter2018.


About Bronner Bros., Inc.
Headquartered in AtlantaBronner Bros., Inc. (BB) is a privately held, family-owned company founded in 1947 by Dr. Nathaniel H. Bronner, Sr. and his brother Arthur E. Bronner, Sr. Today, the BB Enterprise consists of multicultural beauty products, UPSCALE Magazine and professional trade shows.

CONTACT:  LA Campbell, for Bronner Bros.,

SOURCE Bronner Bros., Inc.

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