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Edith Baxter Memorial Award celebrates Canadians who promote Destination Jamaica

July 10, 2023 | Vision Newspaper |

Biennial competition celebrates Canadians who elevate and advocate for Destination Jamaica

TORONTO, ON – Nominations are open for the 2023 edition of the Edith Baxter Memorial Award. Presented by the Jamaica Tourist Board (JTB) in partnership with the Baxter family, the biennial award program shines a spotlight on outstanding community leaders who are actively advancing Jamaica’s tourist industry and/or Jamaican culture within Canada.

The grand prize winner of this year’s competition will receive a luxury all-inclusive vacation for two to Jamaica courtesy of award partners Sandals Resorts and Air Canada Vacations.

Established by the JTB in 2021, the Edith Baxter Memorial Award honours the legacy of Canadian publishing icon Edith Baxter, co-founder of Baxter Media. The memorial award acknowledges Ms. Baxter’s special relationship with Destination Jamaica and celebrates like-minded individuals who share this same passion for bringing the unique, vibrant spirit of the island to Canadians.

The nomination period for the 2023 Edith Baxter Memorial Award will run from June 8 to July 31, 2023. Individuals working in the fields of tourism and hospitality, music, arts and culture, community activism, education, healthcare, athletics and public service are invited to nominate themselves or friends and colleagues for the award. The award is free to enter; nominations can be submitted online at

Entries for the Edith Baxter Memorial Award will be reviewed and evaluated by a panel of experienced industry judges representing Destination Jamaica, the Baxter family, the Jamaican diaspora, and the Canadian travel community.

The 2023 judging panel comprises Angella Bennett, Regional Director, Canada, JTB; Wendy McClung, Executive Vice President, Baxter Media; Lincoln G. Downer, Consul General of Jamaica in Toronto; and Kelly Schmitt, President and Co-Founder, Spoiled Agent.

A group of preliminary finalists will be revealed in August 2023. The final grand prize winner will be announced during the Edith Baxter Memorial Award luncheon, which will be hosted by the JTB in Toronto on September 28, 2023.

SOURCE Jamaica Tourist Board

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