JunePlum and Adidas Pop-Up Event Celebrates Toronto Caribbean Carnival

Adidas x JunePlum patty box contains limited edition delights, available for purchase in-store and via limited pre-orders 

July 31, 2023 (Toronto, ON) – JunePlum, the ultimate destination for a taste of the islands, has teamed up with Adidas to present a pop-up event in celebration of the Toronto Caribbean Carnival. The three-day celebration will take place from Friday, August 4th to Sunday, August 6th, at the JunePlum by Patois location – a tropical oasis tucked away at 796 Dundas Street West, Toronto. 

The collaboration between JunePlum and Adidas brings together the best of Caribbean culture and sportswear, offering a unique experience for visitors and patrons alike. At the pop-up, guests will have the chance to savour an exclusive patty box featuring limited edition flavours, specially crafted for this occasion. The patty boxes will contain four mouthwatering patties, with two of each limited edition flavour, creating an extraordinary fusion of taste and tradition. 

Limited Edition Patty Flavours: 

1. Three Stripes Patty – A delectable blend of crab meat, corn, and coconut rundown, marked with a dot for easy identification.

2. Oxtail Originals Patty – Cheese offers a unique addition to JunePlum’s signature smoked brisket patty with oxtail gravy, specially made for the Adidas collaboration

The Adidas x JunePlum patty box will be exclusively available for purchase in-store throughout the event, with limited pre-orders open via the JunePlum website – juneplumtoronto.com. Each patty box is priced at $39.00 plus tax, making it a must-have for all food enthusiasts and Caribbean culture aficionados.

The energetic atmosphere of the Toronto Caribbean Carnival is a testament to the diverse and vibrant community that calls the city home. Chef Craig Wong, the founder of JunePlum and Patois Toronto, expressed his excitement, saying “This pop-up is more than just a celebration of flavours; it’s a reflection of the boundless energy and joy that the Toronto Caribbean Carnival brings to the entire city. Through our limited edition patty flavours and our collaboration with Adidas, we aim to ignite the spirit of Caribbean culture and community in everyone who visits the Adidas x JunePlum pop-up.” 

In an earlier collaboration with Adidas and Toronto FC for Caribbean Heritage Night, JunePlum proudly offered an exclusive Tastemaker Pack featuring the JunePlum x Adidas & Toronto FC Jersey. The jersey, adorned with the number “24,” symbolizes a significant moment in history for the Caribbean Canadian Community. On March 24th, 2021, Canada’s House of Commons voted unanimously to officially designate August 1, Emancipation Day, the anniversary of when Britain’s Parliament abolished slavery in the British Empire in 1834. The Influencer Pack, which included customized jerseys with the JunePlum logo and each tastemakers’ last name, brought joy and nostalgia to the community and became a treasured keepsake. 

SOURCE EQPR Consulting