PANTONE SAYS “ JAY Z BLUE” IS A REAL THING
NEW YORK (AP) _ Jay Z is such a big deal, he has his own secret colour. Vice president Laurie Pressman of The Pantone Color Institute says Jay Z created his own “Jay Z” pearly blue in 2007. Pressman says it’s a “mesmerizing blue” that’s a combination of sky and cobalt, with a “pearlescent quality.” Pantone gives a code to every colour, but Jay Z’s blue is confidential and doesn’t appear on the Pantone colour wheel. Why bother creating your own colour? It’s so that a signature shade will be the same across different platforms. Coming up with a custom colour can cost tens of thousands of dollars, but Jay Z really likes blue. He named three albums “The Blueprint,” he’s fond of blue jewels and blue jackets, and he named his daughter Blue Ivy.
Alwin Marshall-Squire is the Editor-in-Chief of S-Q Publications Inc., overseeing editorial strategy for GTA Weekly, GTA Today, and Vision Newspaper. He leads the publications’ mission to deliver bold, original journalism focused on the people and communities of the Greater Toronto Area, Canada, and the global Caribbean diaspora.
Also writes for GTA Weekly and GTA Today.
