African American News

NFL Legend Shannon Sharpe Returns to Colorado with Award-Winning Cognac Brand

LAS VEGAS, — NFL Hall of Famer Shannon Sharpe, renowned for his prowess on the football field, is making headlines once again. This time, he’s making a triumphant return to Colorado, bringing with him his award-winning brand of cognac, “Shay” by Le Portier.

Sharpe, who enjoyed 12 illustrious seasons as tight end for the Denver Broncos, is no stranger to the Mile High City. To celebrate the launch of Shay in Colorado, the local legend recently hosted bottle signings across Denver, making appearances at Daveco Thorton and Total Wine & More.

Expressing his excitement about the venture, Sharpe stated, “Denver is like a 2nd home to me. The fans and community support have been overwhelming for our award-winning Cognac. This is a very special moment in my life, not only a passion project but an opportunity for me to honor my grandmother Mary Porter with Shay by Le Portier.”

Continuing their successful partnership seen in Georgia, Le Portier is collaborating exclusively with Eagle Rock Distributing Company to supply Colorado with Shay. The elegant 750ml decanters of the popular cognac release will be available for purchase at select stores across the state for $99.99.

Thomas Johnstone, Vice President of Sales at Eagle Rock, commented on the partnership, stating, “The demand surrounding Le Portier Shay has been intense, and it’s been exciting to witness the enthusiasm during events from Shannon’s loyal fanbase, die-hard Bronco fans, and cognac enthusiasts alike.”

Sharpe’s return to Colorado holds sentimental value, as he retired in the state back in 2003 after establishing himself as one of the greatest tight ends in NFL history. His dedication to his cognac brand mirrors the success and commitment he displayed on the football field.

Adding to Shay by Le Portier’s accolades, the VSOP recently secured Gold at the European Spirits Challenge 2024 and received Silver in Taste and Silver in Value at the Bartenders’ Brand Awards 2024. These awards, along with previous recognitions, solidify the brand’s position as a standout in the cognac market.

For collectors, an upcoming limited edition drop, the ‘E’, promises an exclusive addition to their collections. Interested individuals can register their interest on the brand’s website.

Shannon Sharpe’s journey from NFL stardom to entrepreneurship continues to captivate audiences. With the launch of Shay by Le Portier in Colorado, Sharpe’s legacy extends beyond the football field, establishing him as a force to be reckoned with in the world of spirits.


Sharpe’s return to Colorado with his cognac brand is not just a business move; it’s a homecoming filled with nostalgia and pride. As a Black entrepreneur, his success story resonates deeply within the community, inspiring others to pursue their passions and dreams. Furthermore, the partnership with Eagle Rock Distributing Company highlights the importance of collaboration and support within the Black business ecosystem. With Shay by Le Portier, Sharpe continues to break barriers and set new standards of excellence, proving that greatness knows no bounds.

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