Canadian News


(TORONTO, ON – March 23rd, 2022) – The Festival Management Committee (FMC), producers of the Toronto Caribbean Carnival, is hosting its first symposium on Marketing and Financial Literacy for the new program ‘Building Black Entrepreneurs.’ The symposium will be held on Saturday, March 26th, 2022, at Hilton Toronto/Markham Suites & Conference Centre from 1:00 pm to 5:00 pm.

As a successful recipient of the Government of Canada’s Black Entrepreneurship Ecosystem Fund, the FMC has designed an online management program to address the unique needs of businesses in the festival, cultural and tourism industries. The FMC has established a partnership with George Brown College, which includes the delivery of a Capstone course with a certificate of completion for each successful participant. George Brown College’s commitment to diversity and lifelong learning uniquely positions them to support the objectives of the program.

Building Black Entrepreneurs is a curriculum-based program providing training on important topics such as on financial literacy and cash flow management, technology, business law, procurement, and customer relationship management to grow and scale businesses. The program supports the development of Black and Caribbean-Canadian entrepreneurs through business management training and is funded with the support of The Government of Canada through the Federal Economic Development Agency for Southern Ontario.

On Saturday, March 26th, the Building Black Entrepreneurs symposium focuses on Marketing and Financial Literacy. It includes innovative speakers such as Warren Salmon (President of Black Board International and CEO of First Fridays, a monthly business and community networking event for professionals), Tanya Sam (Successful Entrepreneur and Former Cast member Housewives of Atlanta), Louis Saldenah (Legendary Leader of Largest Mas Band in Canada – Saldenah Carnival) and includes a panel of experienced and learned university professors and business leaders.

“The Festival Management Committee (FMC) launched The Building Black Entrepreneurs program to help Black Canadians achieve success by providing them with key tools and resources to build sustainable businesses,” remarked Lavern Garcia, Chairperson of the Festival Management Committee. “As part of our continuous effort to help strengthen and support diverse communities across Canada, the Building Black Entrepreneurs program is designed to help black-owned businesses bridge the gaps to success. This year, The Toronto Caribbean Carnival returns “Back on the Road” after two years to celebrate its 55th anniversary. Our main goal is to help black Canadians associated with the festival ecosystem develop a solid footprint to grow and scale their businesses”.

For more information on the Building Black Entrepreneurs program, please visit

SOURCE TOTAL Public Relations

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