Canadian News

Urban Rez is focusing on a SOLUTION when it comes to the Black Youth Action Plan

TORONTOFeb. 13, 2018 /CNW/ – Urban Rez Solutions has partnered with the Ministry of Children and Youth Services to launch the Black Youth Action Plan, ‘Violence Prevention Campaign’. The Toronto launch will take place at the Black Business and Professional Association, 180 Elm St., Toronto, ON. Tuesday, February 13th, 2018 at 10:30 a.m. Subsequent events are planned for Toronto, WindsorHamilton and Ottawa.

Urban Rez Solutions is a culturally sensitive social enterprise that works with communities, government, social service providers, schools, non-profits and corporations to build capacity and create transformational social change.

The Black Youth Action Plan (BYAP) is a proactive four year, $47,000,000.00 commitment from the Ministry of Children and Youth Services to support 10,800 Black children, youth and their families annually. There is an urgent need to address violence and victimization affecting Black Ontarians. The OBYAP objective is to reduce instances of violence for Black children, youth and families by addressing the root causes of violence. These causes include a negative concept of self and low self esteem, a sense of powerlessness and a sense of exclusion from the broader community.

“When the Ministry of Children and Youth Services announced a deadline for the Black Youth Action Plan Grant, we submitted a three part initiative” said Farley Felx , ” this would allow us to see achievement as accessible, foster collaboration with identified communities and engage youth through a culturally relevant events.”



A province-wide marketing campaign featuring positive messaging designed through the lens of strong cultural identity.


A series of City Pop-Ups (Town Hall Meetings) in Windsor, Hamilton, the GTA and Ottawa, from February-April 2018. The events will target youth and communities and focus on generating consensus and collaboration. The idea is to focus on thesolutions toward mitigating incidences of violence and to increase cultural identity in the Black communities.


The production of a collaborative Afrocentric digital comic book, ‘SPORRA‘ featuring culturally sensitive superheroes, characters and messaging that reinforces positive cultural identity through engaging artwork and storytelling. Highlighted will be the rich legacy of Black culture, the resiliency that exists and the historical relevance associated to the community.


The City Pop-Ups will feature local celebrities, comedians, influencers, music performers, poets, social service providers, community leaders and individuals who have the ability to influence Black youth. The objective is to inspire a positive cultural identity which will lead to empowerment and ultimately increase success within Black communities.

“We mark this moment as the beginning of a better tomorrow in the Black community. By aligning performance with potential youth will better attain goals and develop various aspects of prosocial change,” say initiative leads Roderick Brereton and Farley Flex.

SOURCE BrandEq Group

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