NaturallyCurly Presents Texture On The Runway Powered By Sally Beauty
Diversity & Texture Kicks Off New York Fashion Week
NEW YORK, Sept. 8, 2017 /PRNewswire/ — NaturallyCurly‘s signature event, Texture On The Runway, marked its third appearance during NYFW on September 7th to celebrate Real Women, Real Fashion, Real Texture. Powered by international specialty retailer, Sally Beauty, the innovative runway show took over prestigious Gotham Hall in the heart of NY’s garment district proving again that textured hair is a fashion force to be reckoned with.
NaturallyCurly.com co-founder Michelle Breyer, hosted the event alongside professional hairstylistMonica Stevens of MoKnowsHair where more than 700 influencers, media and VIPs filled the venue to see top texture brands reveal their inspiring looks.
“At Texture On The Runway, it’s all about the textured hair,” explains Michelle Breyer. “Although more brands and designers are embracing texture, traditionally Fashion Week has been a seasonal reminder for many women that their beauty is not the right kind of beauty. For years, NaturallyCurly has been working to change that conversation, and that is why we feel it’s so important for Texture On The Runway to take place at New York Fashion Week every year. Because representation matters.”
For nearly 20 years, NaturallyCurly has been the pioneer in empowering, educating and inspiring its community of consumers, influencers, and beauty enthusiasts alike. As the very first digital platform catering to all things hair, NaturallyCurly continues to lead this important conversation through original content and branded entertainment with a focus on connecting the consumer voice with brands and retailers in this ever-expanding beauty category. At NaturallyCurly, we believe Texture is not a niche, it is THE majority.
“At Sally Beauty we are committed to helping our consumers find and celebrate their natural beauty. We know that beauty is not a one size fits all approach and believe in beauty for all,” states Karonda Cook, Director of Merchandising, Sally Beauty. “We were thrilled to be this year’s exclusive retail sponsor for Texture On The Runway to help tell our story. It was also a great opportunity to interact with brand partners and influencers to make sure they understand the importance of our brand and what our customers mean to us.”
From luscious ‘fros and cascading waves to wild ringlets and tribal braids – Cantu, Carol’s Daughter, Creme of Nature, Curlformers™, Mielle Organics and SheaMoisture headlined the runway show, featuring their unique vision for textured hair. Highlights of the night included each brands original interpretations demonstrating their expertise in texture and highlighting the beauty and versatility of texture.
Cantu
Inspiration: Our goal is to be the textured haircare destination for the mom who is looking for something for herself, her husband, and her children. We are proud that Cantu offers award-winning conditioning and styling products through our women’s collection, kid’s collection and now the new men’s collection. At Texture On The Runway, it was our mission to showcase that Cantu has the haircare solutions for everyone in your life and for all of the adventures you share with them.
Interpretation: Our theme, Road Ready Spring 2018 Collection, took the audience on a Girls Trip, a Bachelor Party and Family Vacation showcasing how Cantu products can fit into all your fun and family occasions. Cantu Global Artist @TheMariaAntoinette styled notable influencers, such as @syncladies @mccluretwins and @liltwinofficial, to make our vision come to life.
Carol’s Daughter
Inspiration: Brooklyn, the birthplace of Carol’s Daughter, is filled with style, individuality and creativity. So, it was very natural for us to bring this to the runway showcasing Brooklyn’s unique character and unmatched trends. Our Carol’s Daughter Education team, along with Ty Hunter’s wardrobe styling team helped us to create looks that were inspired by key events and pervasive themes throughout Brooklyn: Street Style, Summer Festivals and Caribbean Culture.
Interpretation: We used Carol’s Daughter Pracaxi Nectar collection to create looks that are not only indicative of Brooklyn’s profound street-style, but also those that capture the vibe of festivals and carnival season. From afros, to braids, to curly locs, our looks were edgy, fresh and translatable off the runway. The wardrobe pieces selected by Ty Hunter and his team were all from local designers, so the complete looks paid homage to our home…Brooklyn. Carol’s Daughter, Born in Brooklyn. Made with Love.
Creme of Nature
Inspiration: Hair care leader Creme of Nature is all about encouraging women to be bold and fierce, while embracing their beautiful, textured, natural hair. We encourage naturalistas to boldly show off their curls, coils, kinks and waves. To us, naturalistas are SUPER NATURAL: the women who care about their hair, and embrace their natural beauty while balancing a busy family, professional and personal life!
Interpretation: To the Bold, Curly, Sassy, Kinky, Daring, Vibrant, Funky SISTER: Creme Of Nature salutes you! Our showcase honored your originality with an ode to the bright lights and big city life. We brought to life Creme of Nature’s I Am Supernatural ethos through beautiful clothing and handmade shoes from De La Cruz New York and cutting-edge hairstyles lead by celebrity hairstylist Pekela Riley. Archival imagery courtesy of Jamel Shabazz served as the perfect backdrop to showcase our dream. We love our consumers and know that their super powers cannot be stopped!
Curlformers™
Inspiration: No matter your hair type, one thing women can agree on is – we love versatility! Especially when it comes to your curls. We at Curlformers™ encourage women of all ages, hair types and textures to explore ways they can flaunt their personalities through their hairstyles. Our mission at Texture On The Runway was to showcase how Curlformers™ allows women to embrace their texture and add definition, volume and length with a tool that uses no heat – leaving your hair happier, healthier, with no damage.
Interpretation: One of the most spectacular and feminine styles that exist in the world of fashion is Bohemian Chic. This casual, yet elegant style is made for carefree days – effortless, versatile and chic. We sent bohemian goddesses down the runway, showcasing beautiful hairstyles with the help of one simple tool: Curlformers™.
Mielle Organics:
Inspiration: Since its inception, Mielle Organics’ products have taken the haircare market by storm; and we believe that healthier ingredients encourage healthier hair. We were thrilled to use the Texture On The Runway platform to introduce our new Pomegranate & Honey Collection: a line of products formulated to give thick, curly hair curl definition and intense moisture and hydration.
Interpretation: Our Cranes in the Sky theme was inspired by singer Solange Knowles, who’s creative spirit and versatile hairstyles have had such a tremendous impact on hair and culture in the past year. We took a creative approach to embracing natural hair in different forms, from braids, pompadours, and more with an artistic element. We sent models down the runway literally dripped in gold body paint, to complement the beautiful natural styles created with our new Pomegranate & Honey Collection, which will be available exclusively at Sally Beauty.
SheaMoisture:
Inspiration: Although hairstyles may come and go, braids have consistently remained present across centuries, continents and genders. The cultural significance and roots of braiding can be traced back to African tribes, and whether used as a symbolic statement of identity or a chic accent to rev-up a classic style, braids are eternally cool. For Texture On The Runway, we were inspired to showcase bold braiding as: A style. A statement. A definitive symbol of the leadership of Black women in beauty. And, a way to bring a storied history into modern-day life.
Interpretation: We unleashed the Braid Revv-olution: avant-garde, runway-worthy braided hairstyles – from editorial and couture to more conventional – to elevate SheaMoisture’s core community in the beauty and fashion space.
Supporting brand partners included: Aphogee, Ardell Beauty, Jamaican Mango & Lime, Silk Elements and Proclaim.
For more information about Texture On The Runway, visit: TextureOnTheRunway.com. Or follow @NaturallyCurly on Instagram, Facebook, Twitter, YouTube, and the official event hashtag, #textureontherunway.
About TextureMedia/NaturallyCurly
TextureMedia is one of the largest haircare platforms and trusted thought leaders inspiring, educating and empowering the textured-hair community. Founded in 1998, the company influences over $1 billion in haircare sales each year. TextureMedia operates a family of leading digital properties that engage multicultural beauty enthusiasts through original and user-generated content, branded entertainment, social media and commerce. Its monthly social reach is 16 million strong across its portfolio of brands, which include NaturallyCurly, the flagship, first-to-market platform that champions the textured-hair consumer, SHOP NaturallyCurly, the premier e-commerce destination specifically for curly hair, CurlyNikki, the leading natural hair blogger site and TextureTrends which provides powerful consumer insights and solutions for brands and retailers with research needs about the multicultural haircare segment.
About Sally Beauty
Sally Beauty is the world’s largest distributor and retailer of professional beauty products based on a store count of more than 3,700 stores in 13 countries. Sally Beauty stores operate throughout the United States and Puerto Rico, Canada, Colombia, Mexico, Peru, the United Kingdom, Belgium, Chile, France, Ireland, the Netherlands, Spain and Germany.
Sally Beauty stores service both retail consumers and salon professionals by offering up to 10,000 products for hair, skin, and nails through professional lines such as Clairol, L’Oreal, Wella and Conair, as well as an extensive selection of proprietary merchandise.
SOURCE NaturallyCurly
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