Amidst concerns raised that his new video and single is ‘too dancehall’ in nature, Christian recording artiste DJ Nicholas has now come out to clarify questions pertaining to whether he still considers himself a gospel artiste.
The recently released ‘Shotta Man’ single, featuring Dunamis Reigns, is the new track from Dj Nicholas’ 4th studio album ‘The Audiologist’. The complete project is set for a summer 2017 release in late July. The video and the single have raised eyebrows however because of its hardcore ‘dancehall’ sound and graphic visual content.
“As a Christian we also have to talk about things that affect society as long as it does not contradict the word of God and that’s what I’m doing with ‘Shotta Man’. The song was done to encourage mankind to stop murdering each other. God doesn’t like it and what a person sew they reap, so be very careful,” Nicholas explained
The highly cinematic ‘Shotta Man’ video itself was shot in Spanish Town Jamaica by Ariff and Davine Butler for Bloozick Filmworks. It is based around a funeral service of a known gunman involved in numerous violent incidents and now has faced the same end that he inflicted on others. DJ Nicholas also made it clear that this graphic and intense video is still relaying the message of his ministry.
“I know it’s not what we would normally expect from a gospel artiste, but I don’t consider myself a normal gospel artiste. I believe in singing the scriptures but I will also sing songs addressing real issues that need to be addressed. I anticipated that some of the churches wouldn’t like it, but those who understand evangelism would.” DJ Nicholas added
Surprisingly, the majority of the support and commendations for the video come from the Christian community, indicative that the church also recognizes the importance of addressing social issues in innovative ways.
Nicholas is also excited about the release of ‘The Audiologist’ album this summer especially since he has not had an official album released since 2011. This album includes collaborations with Pappa San, Kevin Downswell and Jermaine Edwards and has production work from noted engineers like Danny Brownie.
Dj Nicholas anticipates that the well produced project will be considered out of the box and will encourage Christians and non Christians alike to walk closer to God.
DJ Nicholas will be launching the album in Jamaica, Guyana and Trinidad with official launch events this year, with plans for album launch events in the USA and Africa to follow.