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Educational Campaigns Will Support and Strengthen Communities
Ontario is supporting three organizations to create public awareness campaigns that promote and reflect the strengths of Ontario’s Black children, youth and families and build community resiliency to help them rise above racial prejudices.Michael Coteau, Minister of Children and Youth Services and Minister Responsible for Anti-Racism, was at Twitter Canada in Toronto today to make the announcement.
The campaigns will be delivered by three organizations and will promote strong Black cultural identities through community outreach, online videos, live local events, traditional media and social media. Urban Rez Solutions and Innovate Inclusion, in partnership with La Passerelle-I.D.É., will lead campaigns in the Greater Toronto and Hamilton Area, Windsor and Ottawa, and Empowerment Squared will create a Hamilton-focused campaign.
The initiative is part of the Ontario Black Youth Action Plan, a four-year, $47-million commitment to help reduce disparities for more than 10,000 Black children, youth and families in communities across the province.
Improving outcomes for Black children and youth is part of Ontario’s plan to create fairness and opportunity during this period of rapid economic change. The plan includes a higher minimum wage and better working conditions, free tuition for hundreds of thousands of students, easier access to affordable child care, and free prescription drugs for everyone under 25 through the biggest expansion of medicare in a generation.
- Ontario is investing $1 million in the public awareness campaigns, which will run from January through March 2018. This year’s recipients are Innovate Inclusion, in partnership with La Passerelle-I.D.É., Urban Rez Solutions and Empowerment Squared.
- Applications for organizations to develop next year’s campaigns are now open.
- According to Statistics Canada, 25 per cent of hate crimes reported in 2012–2014 were against Black people.
- The Ontario Black Youth Action Plan is informed by 40 years of research into race relations in Ontario and the roots of youth violence, and has been designed with help from an External Implementation Steering Committee made up of Black youth and leaders in business, education and the community.
- Community engagement also played an important role in the plan’s design. To date, the government has held 45 community engagement sessions in 13 communities, engaging more than 1,300 people from the Black community.
- As part of A Better Way Forward: Ontario’s 3-Year Anti-Racism Strategic Plan, Ontario developed an Anti-Black Racism Strategy that will identify and address anti-Black racism in the child welfare, education and justice sectors, and sets measurable targets that will be publicly reported. The strategy was released in December 2017.
“Anti-Black racism and prejudice pose barriers for Black youth. It’s time we work collectively to change this narrative and improve outcomes for Black children, youth and families. I believe these campaigns will be the start of a new chapter for everyone.”
“Ontario’s Black Youth Action Plan is a bold and courageous plan that will inspire governments throughout the world to address anti-black racism, systemic racism and overall racial disparity and discrimination ― head on. Urban Rez Solutions is humbled at the opportunity to collaborate with Minister Coteau and his team, as well as with the other recipients. Our three-part plan includes meaningful and exciting initiatives, including town hall rallies, out-of-home advertising campaigns and a digital comic book. We are very encouraged by the selection committee’s recognition of this.”