March 5, 2021 | Janice Young |
Trending Dancehall talent Twani Price has added another dimension to his expanding Roolyfe brand and is putting his first degree in entrepreneurship that he complete last year at the University Of Technology, to good use.
The recording artiste, who had previously launched his Roolyfe merchandise in Jamaica, has now given the world the opportunity to experience the brand first hand. At the end of last month Twani officially launched his Roolyfe.com ecommerce website.
“I officially launched the website to give persons overseas and other parts of Jamaica the opportunity to be a part of my growing Roolyfe brand. They can now order items on the website and it’s delivered directly to them. ” Twani explained
Last year the ‘Honda’ artiste tested the market with a few branded tops bearing the Roolyfe insignia and placed them in select stores, they were quickly sold out which confirmed to Twani that the brand had awesome potential.
“I believe it’s a combination of things really, yes the association with my artiste brand helps as well as the quality of the items and the unique logo positioning. We have some very innovative ideas but simplicity is key with some things as well so we are balancing both concepts with the Roolyfe merchandise,’ Twani added
Currently available on Roolyfe.com are t shirts and hoodies, for both male and female, bearing the Roolyfe, Honda and Phenomenal brand logos. Twani intends to add items like face masks to the offerings soon.
Watch Twani Official Music Video Here
Janice Young is the PR Director, Event Coordinator and Advertising Consultant at StreetCred Jamaica.