MONTREAL, /CNW/ – CCM Hockey is proud to announce their multi-year partnership extension with the Hockey Diversity Alliance, an organization that strives to eradicate systemic racism and intolerance in hockey, as well as inspire a new and diverse generation of players.
CCM will be donating full hockey kits for kids to hit the ice and experience Canada’s favourite pastime. CCM is thrilled to contribute to grassroots programs and hockey development by breaking down entry barriers to the sport.
“Since we embarked on this important mission in 2020, CCM has been instrumental in helping us to bring our vision to life by providing equipment to our youth. CCM has been an outright leader in helping to grow and diversify the game in communities that need it most. I couldn’t be more proud to continue this relationship for the foreseeable future.” – Akim Aliu, Founder of The Hockey Diversity Alliance
CCM will also be making a donation to the Time to Dream Foundation, an organization that implements programs to make youth sports accessible and affordable to all, regardless of race, gender, and socioeconomic background.
“Akim is using his voice to drive diversity and inclusion in the sport of hockey, and we are happy that we can continue to support him on this journey. We are committed to working with the whole HDA family to ensure that more kids have the opportunity to get in the game.” – Dale Williams, Global Sports Marketing for CCM Hockey
SOURCE Sport Maska Inc.