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SAINT LUCIA LAUNCHES FIRST AUGMENTED REALITY (AR) FILTERS WITH INTERACTIVE DIGITAL CONTEST


(TORONTO, ON) – Launching on November 23rd, 2020 at 12:00 p.m. EST, the Saint Lucia Tourism Authority (SLTA) continues to inspire wanderlust with a new interactive digital experience on Instagram, introducing five custom Augmented Reality (AR) Filters, and a chance to win a 5-night all inclusive stay in Saint Lucia.

Saint Lucia is the first Caribbean Tourism Authority to launch custom AR Filters, the (SLTA) will transport users on a virtual experience inspired by Saint Lucian culture, heritage and popular island adventures.  Augmented Reality (AR) is a fun and interactive way to inspire travel through virtual reality in a playful way.

The new AR Filters can be accessed on the @travelsaintlucia Instagram account by selecting the effects tab with the smile icon, then pressing “Try It”. Users can choose from (5) custom filters that reflect Saint Lucian experiences, including an iconic Sulphur Springs mud mask, a cultural madras hat, carnival inspired headpiece, an underwater snorkel, and a Saint Lucia flag colored flower crown.

The filters are accessible using either the front or back camera, users can select the filters to feature in a photo, video or boomerang, along with adding stickers, drawings and text before sharing on the Instagram feed, story or Direct Message (DM).

To encourage AR Filter participation and inspire travel, the Saint Lucia Tourism Authority (SLTA) is offering the chance for one lucky winner to win a 5-night all-inclusive stay at @BayGardensResorts.  The contest is open to the USA, Canada, UK, and Caribbean National Residents from November 23rd, 2020 through to January 23rd, 2021.  A winner will be randomly selected and announced on January 24th, 2021.

HOW TO ENTER THE AR CONTEST:

Step 1:

 Follow @TravelSaintLucia @BayGardensResorts on Instagram

Step 2:

Post using one (1) of five (5) AR Filters on your Instagram feed or story & tag @TravelSaintLucia 

For more information about Saint Lucia’s COVID-19 response, including live updates about safety protocols and what travelers can expect as the phased reopening continues, please visit www.stlucia.org/covid-19. Follow the Saint Lucia Tourism Authority (SLTA) on social media for more exciting contests and promotions.

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